TOURISM VICTORIA ANNUAL REPORT

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WHO WE ARE WHAT WE DO Tourism Victoria is a vibrant and dynamic State Government statutory authority actively marketing Victoria as a premier tourism destination domestically and internationally. Tourism Victoria plays a key role in industry development, destination marketing, attracting investment in quality tourism infrastructure and improving Victoria’s air services. Tourism Victoria also strives to raise awareness of the economic importance of tourism. 2 PROFILE
OUR MISSION Tourism Victoria works with the tourism industry to maximise employment and the long-term economic benefits of tourism to Victoria by developing and marketing the State as a competitive tourism destination. Tourism Victoria is a catalyst for stimulating the growth and development of Victoria’s tourism industry. Degraves Street, Melbourne. Photo: Robert Blackburn. PROFILE 3
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Page 3: Photo: Robert Blackburn. contents c
Page 7 and 8: Photo: David Hannah. our commitment
Page 9 and 10: 9m International holiday visitor ni
Page 11 and 12: More interstate travellers visited
Page 13 and 14: 11.4m Domestic overnight visitors t
Page 15 and 16: Tourism Victoria’s Structure As a
Page 17 and 18: chairman’s report The tourism ind
Page 19 and 20: Visitor Figures INTERNATIONAL OVERN
Page 21 and 22: DOMESTIC Visitor Figures Victoria r
Page 23 and 24: Output targets & performance Perfor
Page 25 and 26: domestic marketing Travel + Leisure
Page 27 and 28: domestic marketing Real Entertainme
Page 29 and 30: domestic marketing Domestic overnig
Page 31 and 32: The Medieval Imagination, Illuminte
Page 33 and 34: Tourism Victoria works with the cru
Page 35 and 36: product marketing cooperative marke
Page 37 and 38: During the year more than $10 milli
Page 39 and 40: INTERNATIONAL MARKETING For every d
Page 41 and 42: international marketing Birrarung M
Page 43 and 44: 2008 Formula 1 ING Grand Prix, Melb
Page 45 and 46: Sports Business International named
Page 47 and 48: Corporate & destination communicati
Page 49 and 50: USAGE OF TOURISM VICTORIA INFORMATI
Page 51 and 52: Tourism Excellence Tourism Excellen
Page 53 and 54: Entries to the Victorian Tourism Aw
Page 55 and 56:
investment attraction Facilitated $
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IN DETAIL APARTMENT HOTEL, Melbourn
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Melbourne airport recorded a 9% inc
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STRATEGY & POLICY Tourism Victoria
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strategy & Policy Tourism Victoria
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legislative requirements Portsea ba
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FREEDOM OF INFORMATION Freedom of I
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• Protected Disclosure Officer: p
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FIVE year comparison FINANCIAL COMP
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OPERATING statement FOR THE FINANCI
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STATEMENT OF CHANGES IN EQUITY FOR
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notes to the financial statements 3
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Level 32, 121 Exhibition Street Mel
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DISCLOSURE INDEX report of operatio
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Tourism Victoria’s offices Melbou
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TOURISM VICTORIA ANNUAL REPORT

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