TOURISM VICTORIA ANNUAL REPORT

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Investment attraction aviation & Identify infrastructure opportunities, facilitate development projects and negotiate improved air services. 52 INVESTMENT ATTRACTION & AVIATION
investment attraction Facilitated $301 million in investment during 2007–08 Foreshore, Geelong and the Bellarine. Photo: Mark Chew. Tourism Victoria’s investment focus in 2007-08 included: working with the private sector to identify market opportunities and facilitate projects; input with other State Government agencies to progress priority public projects; master planning and feasibility assessment of key projects; and advisory work to leverage investment activity. Tourism Victoria has a multi-faceted approach to investment attraction and facilitation. Tourism Victoria has a small team of specialists who have the responsibility to attract and facilitate new tourism investment in Victoria, with a particular focus on new projects that will be of net benefit to Victoria and which will help induce new visitation to the State. Key project priorities are identified through a process of consultation with stakeholders and investor groups. Primarily, the Investment unit works with tourism investors to develop and facilitate proposals that seek to capitalise on the identified key priorities and market opportunities. State Government Projects Tourism Victoria provided input to State Government working groups responsible for the Bays and Maritime Initiative, Point Nepean, ex-HMAS Canberra project, Grampians National Park Long Distance Trail, Mount Buffalo Chalet, Osborne House Master Plan, and the Apollo Bay Harbour Precinct Master Plan. Tourism Victoria also chairs the Tourism Task Group (TTG) which was established by the Secretaries of the Department of Innovation, Industry and Regional Development (DIIRD) and the Department of Sustainability and Environment (DSE). The TTG comprises senior Executives (Deputy Secretary level) from Tourism Victoria, Regional Development Victoria, DIIRD, DSE, Department of Planning and Community Development, and Parks Victoria. The TTG’s role is primarily to identify and facilitate key projects for the growth of the Victorian tourism industry, with a particular focus on public land projects. The TTG provides a whole of government forum for the consideration of key tourism infrastructure and investment projects. Master Plan & Feasibility Studies Tourism Victoria was an active participant in several master plans and feasibility assessments involving local government, with a number of successful outcomes and milestones achieved, including: Portarlington Safe Boat Harbour Master Plan – Tourism Victoria sits on the Steering Committee to develop a Master Plan for the Portarlington harbour and foreshore that aims to establish a safe harbour that supports the local aquaculture industry, tourism and recreational activities, and provides important infrastructure to the region. Wodonga Hotel Feasibility – Joint management of a feasibility study for a quality hotel in central Wodonga. Mildura Airport Upgrade – Assistance with feasibility and business planning for upgrade works to increase the capacity for the airport to accommodate jet aircraft. New jet services were recently announced by Virgin Blue. Swan Hill Pioneer Settlement – Commenced an investment strategy and interpretive plan to re-invigorate the Pioneer Settlement as a significant tourism destination on the Murray. Metung Master Plan – Assisted Council with the development of a Master Plan for a marina precinct and reconstruction of an iconic location in the Gippsland Lakes. Flagstaff Hill Hotel Feasibility – Provided financial assistance for a feasibility study to assess the commercial potential of various accommodation options and sites within the Flagstaff Hill Precinct, develop concept plans with costings for the preferred option and undertake a supporting business case. Apollo Bay Harbour Precinct Master Plan – The redevelopment of the Apollo Bay Harbour to reinvigorate the harbour and waterfront precinct with development prospects including the provision of public open space and park, improved boating and port related facilities, tourist accommodation and conference facilities, retail and a range of quality waterside dining. Grampians National Park Long Distance Trail – Development of a long distance trail experience which highlights the natural and cultural values of the area, as well as capitalising on the associated commercial tourism opportunities. INVESTMENT ATTRACTION & AVIATION 53
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0708 TOURISM VICTORIA ANNUAL REPORT
Page 3 and 4: Photo: Robert Blackburn. contents c
Page 5 and 6: OUR MISSION Tourism Victoria works
Page 7 and 8: Photo: David Hannah. our commitment
Page 9 and 10: 9m International holiday visitor ni
Page 11 and 12: More interstate travellers visited
Page 13 and 14: 11.4m Domestic overnight visitors t
Page 15 and 16: Tourism Victoria’s Structure As a
Page 17 and 18: chairman’s report The tourism ind
Page 19 and 20: Visitor Figures INTERNATIONAL OVERN
Page 21 and 22: DOMESTIC Visitor Figures Victoria r
Page 23 and 24: Output targets & performance Perfor
Page 25 and 26: domestic marketing Travel + Leisure
Page 27 and 28: domestic marketing Real Entertainme
Page 29 and 30: domestic marketing Domestic overnig
Page 31 and 32: The Medieval Imagination, Illuminte
Page 33 and 34: Tourism Victoria works with the cru
Page 35 and 36: product marketing cooperative marke
Page 37 and 38: During the year more than $10 milli
Page 39 and 40: INTERNATIONAL MARKETING For every d
Page 41 and 42: international marketing Birrarung M
Page 43 and 44: 2008 Formula 1 ING Grand Prix, Melb
Page 45 and 46: Sports Business International named
Page 47 and 48: Corporate & destination communicati
Page 49 and 50: USAGE OF TOURISM VICTORIA INFORMATI
Page 51 and 52: Tourism Excellence Tourism Excellen
Page 53: Entries to the Victorian Tourism Aw
Page 57 and 58: IN DETAIL APARTMENT HOTEL, Melbourn
Page 59 and 60: Melbourne airport recorded a 9% inc
Page 61 and 62: STRATEGY & POLICY Tourism Victoria
Page 63 and 64: strategy & Policy Tourism Victoria
Page 65 and 66: legislative requirements Portsea ba
Page 67 and 68: FREEDOM OF INFORMATION Freedom of I
Page 69 and 70: • Protected Disclosure Officer: p
Page 71 and 72: FIVE year comparison FINANCIAL COMP
Page 73 and 74: OPERATING statement FOR THE FINANCI
Page 75 and 76: STATEMENT OF CHANGES IN EQUITY FOR
Page 77 and 78: notes to the financial statements 3
Page 99 and 100: Level 32, 121 Exhibition Street Mel
Page 101 and 102: DISCLOSURE INDEX report of operatio
Page 103: Tourism Victoria’s offices Melbou
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