TOURISM VICTORIA ANNUAL REPORT

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6 PROFILE International visitors to Victoria spent $3.1 billion
9m International holiday visitor nights increased by 4.8% to reach 9.0 million Twelve Apostles, Port Campbell National Park, Great Ocean Road. Photo: James Lauritz. 17.8% Average annual growth in visitors to Victoria from China since 1999 PROFILE 7
Page 1 and 2: 0708 TOURISM VICTORIA ANNUAL REPORT
Page 3 and 4: Photo: Robert Blackburn. contents c
Page 5 and 6: OUR MISSION Tourism Victoria works
Page 7: Photo: David Hannah. our commitment
Page 11 and 12: More interstate travellers visited
Page 13 and 14: 11.4m Domestic overnight visitors t
Page 15 and 16: Tourism Victoria’s Structure As a
Page 17 and 18: chairman’s report The tourism ind
Page 19 and 20: Visitor Figures INTERNATIONAL OVERN
Page 21 and 22: DOMESTIC Visitor Figures Victoria r
Page 23 and 24: Output targets & performance Perfor
Page 25 and 26: domestic marketing Travel + Leisure
Page 27 and 28: domestic marketing Real Entertainme
Page 29 and 30: domestic marketing Domestic overnig
Page 31 and 32: The Medieval Imagination, Illuminte
Page 33 and 34: Tourism Victoria works with the cru
Page 35 and 36: product marketing cooperative marke
Page 37 and 38: During the year more than $10 milli
Page 39 and 40: INTERNATIONAL MARKETING For every d
Page 41 and 42: international marketing Birrarung M
Page 43 and 44: 2008 Formula 1 ING Grand Prix, Melb
Page 45 and 46: Sports Business International named
Page 47 and 48: Corporate & destination communicati
Page 49 and 50: USAGE OF TOURISM VICTORIA INFORMATI
Page 51 and 52: Tourism Excellence Tourism Excellen
Page 53 and 54: Entries to the Victorian Tourism Aw
Page 55 and 56: investment attraction Facilitated $
Page 57 and 58: IN DETAIL APARTMENT HOTEL, Melbourn
Page 59 and 60:
Melbourne airport recorded a 9% inc
Page 61 and 62:
STRATEGY & POLICY Tourism Victoria
Page 63 and 64:
strategy & Policy Tourism Victoria
Page 65 and 66:
legislative requirements Portsea ba
Page 67 and 68:
FREEDOM OF INFORMATION Freedom of I
Page 69 and 70:
• Protected Disclosure Officer: p
Page 71 and 72:
FIVE year comparison FINANCIAL COMP
Page 73 and 74:
OPERATING statement FOR THE FINANCI
Page 75 and 76:
STATEMENT OF CHANGES IN EQUITY FOR
Page 77 and 78:
notes to the financial statements 3
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Level 32, 121 Exhibition Street Mel
Page 101 and 102:
DISCLOSURE INDEX report of operatio
Page 103:
Tourism Victoria’s offices Melbou
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TOURISM VICTORIA ANNUAL REPORT

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