TOURISM VICTORIA ANNUAL REPORT

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Increase visitor numbers, length of stay and visitor expenditure by implementing innovative and effective marketing strategies to position Victoria as a distinct and competitive tourist destination. Legislative Requirements 62
legislative requirements Portsea bathing boxes, Mornington Peninsula. Photo: Peter Dunphy. As a Victorian State Government statutory authority established by the Tourism Victoria Act 1992, Tourism Victoria is the vehicle through which the Government participates in the tourism and travel industries. Attestation on compliance with the Australian/New Zealand Risk Management Standard I, Janine Kirk certify that Tourism Victoria has risk management processes in place consistent with the Australian/New Zealand Risk Management Standard and an internal control system in place that enables the executive to understand, manage and satisfactorily control risk exposures. The Corporate Governance and Audit Committee verifies this assurance and that the risk profile of Tourism Victoria has been critically reviewed within the last 12 months. Dr Janine Kirk am Chairman Tourism Victoria WORKFORCE DATA (AS AT 30 JUNE 2008) Class Gender Total F M VPS G1 0.00 0.00 0.00 VPS G2 6.00 3.00 9.00 VPS G3 17.40 5.00 22.20 VPS G4 16.60 4.00 20.60 VPS G5 15.50 9.00 24.50 VPS G6 5.00 11.00 16.00 VPS G7 0.00 1.00 1.00 EO 3 2.00 2.00 4.00 EO 2 0.00 1.00 1.00 EO 1 0.00 1.00 1.00 Total 62.50 37.00 99.50 Other Relevant Information Legislation Tourism Victoria was established under the Tourism Victoria Act 1992. The Act outlines Tourism Victoria’s functions, power and duties. Merit and Equity Statement In accordance with Government policies and guidelines, all appointments to Tourism Victoria in 2007–08 were made on the basis of merit. Employees’ Health and Safety Tourism Victoria’s policy was provided and implemented by the Department of Innovation, Industry and Regional Development during 2007–08. The Department has reported on this matter. Progress in Implementing National Competition Policy Implementing National Competition Policy does not impact on the business of Tourism Victoria. Reviews of Legislation that Restrict Competition No reviews were undertaken in 2007–08 in relation to legislation relating to Tourism Victoria. Application of the Competition Test to New Legislative Proposals No new legislation was introduced during 2007–08 relating to Tourism Victoria. Application of Competitive Neutrality (CN) principles to significant Government business activities Tourism Victoria does not undertake any significant Government business activity with respect to the application of competitive neutrality principles. Application of Competitive Neutrality Principles to In-House Bids There were no in-house bids relating to Tourism Victoria in 2007–08. Ex Gratia Payments No ex gratia payments were made during the reporting period. Engagements of Consultants for 2007–08 in excess of $100,000 Nil. Engagements of Consultants for 2007–08, $100,000 and under Tourism Victoria engaged four consultants, each with a total consultancy cost of less than $100,000, during 2007–08. The total cost of these consultancies in the financial year was $102,300. Other Information Other relevant information relating to the financial year is retained by the accountable officer and made available to the relevant Minister, Members of Parliament and the public on request. Summary of additional information available on request The following information is available on request: • a statement that declarations of private interests have been duly completed by all relevant officers • details of publications produced during 2007–08 • details on any major external review carried out during 2007–08 • details of any major research and development activities • details of overseas visits undertaken • details of major promotional, public relations and marketing activities undertaken during 2007–08. The information is available from: General Manager, Executive Services Tourism Victoria Level 32, 121 Exhibition Street Melbourne Victoria 3000 Tel (03) 9651 9108 Environmental Management Tourism Victoria is part of the Department of Innovation, Industry and Regional Development. The Department has reported on this matter in its 2007–08 Annual Report. LEGISLATIVE REQUIREMENTS 63
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0708 TOURISM VICTORIA ANNUAL REPORT
Page 3 and 4:
Photo: Robert Blackburn. contents c
Page 5 and 6:
OUR MISSION Tourism Victoria works
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Photo: David Hannah. our commitment
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9m International holiday visitor ni
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More interstate travellers visited
Page 13 and 14: 11.4m Domestic overnight visitors t
Page 15 and 16: Tourism Victoria’s Structure As a
Page 17 and 18: chairman’s report The tourism ind
Page 19 and 20: Visitor Figures INTERNATIONAL OVERN
Page 21 and 22: DOMESTIC Visitor Figures Victoria r
Page 23 and 24: Output targets & performance Perfor
Page 25 and 26: domestic marketing Travel + Leisure
Page 27 and 28: domestic marketing Real Entertainme
Page 29 and 30: domestic marketing Domestic overnig
Page 31 and 32: The Medieval Imagination, Illuminte
Page 33 and 34: Tourism Victoria works with the cru
Page 35 and 36: product marketing cooperative marke
Page 37 and 38: During the year more than $10 milli
Page 39 and 40: INTERNATIONAL MARKETING For every d
Page 41 and 42: international marketing Birrarung M
Page 43 and 44: 2008 Formula 1 ING Grand Prix, Melb
Page 45 and 46: Sports Business International named
Page 47 and 48: Corporate & destination communicati
Page 49 and 50: USAGE OF TOURISM VICTORIA INFORMATI
Page 51 and 52: Tourism Excellence Tourism Excellen
Page 53 and 54: Entries to the Victorian Tourism Aw
Page 55 and 56: investment attraction Facilitated $
Page 57 and 58: IN DETAIL APARTMENT HOTEL, Melbourn
Page 59 and 60: Melbourne airport recorded a 9% inc
Page 61 and 62: STRATEGY & POLICY Tourism Victoria
Page 63: strategy & Policy Tourism Victoria
Page 67 and 68: FREEDOM OF INFORMATION Freedom of I
Page 69 and 70: • Protected Disclosure Officer: p
Page 71 and 72: FIVE year comparison FINANCIAL COMP
Page 73 and 74: OPERATING statement FOR THE FINANCI
Page 75 and 76: STATEMENT OF CHANGES IN EQUITY FOR
Page 77 and 78: notes to the financial statements 3
Page 99 and 100: Level 32, 121 Exhibition Street Mel
Page 101 and 102: DISCLOSURE INDEX report of operatio
Page 103: Tourism Victoria’s offices Melbou
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