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Kenosha State of Downtown Report.indd - The Lakota Group

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SECTION 4: MARKET ANALYSIS<br />

ALL HOUSEHOLDS BY AGE AND INCOME<br />

Tables on the following two pages present estimates <strong>of</strong><br />

households by age and income in <strong>Kenosha</strong> and <strong>Kenosha</strong><br />

County. Median and average household incomes in the city<br />

are less than those in the county across all age groups except<br />

seniors. As shown on Figure 4-1, the City contains significantly<br />

more households in all income categories under $100,000. <strong>The</strong><br />

density in the city and solid household incomes provide the<br />

aggregate income base that appeals to retailers.<br />

As shown on Figre 4-2, the City <strong>of</strong> <strong>Kenosha</strong> has more households<br />

in all age groups than the county. In the 55 to 64 and 65 to 74<br />

age categories, however, the difference in totals is less significant<br />

than in the other categories.<br />

9000<br />

Households by Income Category<br />

8000<br />

7000<br />

6000<br />

5000<br />

4000<br />

3000<br />

2000<br />

1000<br />

0<br />

City <strong>of</strong> <strong>Kenosha</strong><br />

County excluding City<br />

Figure 4-1: Households by Income Category<br />

9000<br />

Households by Age Category<br />

8000<br />

7000<br />

6000<br />

5000<br />

4000<br />

3000<br />

2000<br />

1000<br />

0<br />

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