Kenosha State of Downtown Report.indd - The Lakota Group

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SECTION 4: MARKET ANALYSIS Purpose of Visiting Kenosha Business 2% Business 2% 0.5 0.45 0.4 Age of Kenosha Visitors Visit Family/Friends 18% u pose o s t g e os a Visit Family/Friends 18% Special Event 19% Special Event 19% Visit Family/Friends 18% Business Weekend Getaway 2% 38% Vacation 23% Weekend Getaway 38% rce: Kenosha Area Convention & Visitors Special Bureau Event Annual Reports 2007-2010, Average for 2007-2010 based on survey onses 19% Vacation 23% Vacation 23% Weekend Getaway 38% 0.35 0.3 0.25 0.2 0.15 0.1 0.05 0 2007 2008 2009 2010 Figure 4-7: Age of Kenosha Visitors 18 - 25 26 - 33 34 - 45 46 - 54 55 - 62 63+ Source: Kenosha Area Convention & Visitors Bureau Annual Reports 2007-2010, Average for 2007-2010 based on survey responses Figure 4-5: Purpose of Visiting Kenosha Table 4-18: Participation in Activities by Kenosha Area Visitors Participation in Activities by Kenosha Area Visitors 2007 2008 2009 2010 4-Year Average Survey Responses 700 804 1,062 391 739 Kenosha tion by Month October 10% September 9% Kenosha Visitation by Month November 6% December 6% January 3% February 3% March 4% April 5% May 7% June 14% Restaurants & Cafes 64% 69% 74% 70% 70% Prime Outlets/Pleasant Prairie Premium Outlets 53% 55% 64% 58% 58% Jelly Belly Center 43% 53% 52% 54% 50% Lakefront Beaches & Parks 36% 38% 42% 42% 39% Kenosha Public Museum 29% 36% 35% 34% 34% Specialty Shops 28% 33% 35% 32% 33% Parks & Nature Areas 29% 35% 34% 25% 32% Electric Streetcar 28% 34% 33% 32% 32% Historic Districts 23% 26% 29% 32% 27% Civil War Museum 0% 26% 32% 34% 23% Dinosaur Discovery Museum 16% 20% 21% 23% 20% Kenosha History Center 13% 20% 22% 19% 19% Gurnee Mills 28% 30% 0% 0% 15% Bristol Renaissance Faire 11% 14% 16% 12% 14% Special Events 14% 8% 11% 14% 11% Dairyland Greyhound Park 9% 10% 11% 0% 9% Lake Michigan Fishing 7% 6% 6% 10% 7% RecPlex 6% 6% 6% 7% 6% Lake Michigan Boating 4% 5% 6% 8% 6% Kenosha HarborMarket 0% 0% 0% 39% 5% Six Flags 7% 8% 0% 0% 4% Antique Shops 14% 0% 0% 0% 3% Inland Fishing 2% 2% 4% 6% 3% Golf 2% 2% 4% 3% 3% August 17% Figure 4-6: Kenosha Visitation by Month July 16% Southport Lighthouse 0% 0% 0% 18% 2% Inland Boating 2% 2% 2% 4% 2% Country Thunder 3% 2% 2% 0% 2% IcePlex 2% 2% 3% 0% 2% Velodrome 1% 2% 2% 4% 2% Skiing 1% 1% 1% 2% 1% Theater / Arts 0% 0% 0% 8% 1% Source: Kenosha Area Convention & Visitors Bureau Annual Reports 2007-2010 78 CITY OF KENOSHA, WISCONSIN KENOSHA DOWNTOWN STRATEGIC DEVELOPMENT PLAN: STATE OF THE DOWNTOWN MARKET ANALYSIS
RESIDENTIAL MARKET OCCUPANCY AND TENURE Table 4-19 shows the number of occupied and vacant houses in Kenosha and the balance of Kenosha County. Additional details from the Census Bureau reveal that vacant rental units account for many of the vacant units in the City, while vacant units in the County are typically those for seasonal or recreational use. YEAR BUILT The housing stock in the City of Kenosha is somewhat older than the housing stock in the outlying county. Judging from Table 4-20, housing development in the City outpaced the rest of the County until 1980. From 1980 through 2004, however, more Kenosha County units were built outside the City. Table 4-19: Housing Housing Occupancy Occupancy and Tenure & Tenure City of Kenosha Kenosha County (excl. City) Housing Units by Occupancy Number Percent Number Percent Total Housing Units 40,643 100.0% 28,645 100.0% Occupied Housing Units 37,376 92.0% 25,274 88.2% Vacant Housing Units 3,267 8.0% 3,371 11.8% Tenure in Occupied Units Owner Occupied 22,157 59.3% 20,424 80.8% Average Household Size 2.68 2.67 Renter Occupied 15,219 40.7% 4,850 19.2% Average Household Size 2.39 2.39 Source: American Community Survey Estimates 2005-2009, U.S. Census Bureau Table 4-20: Housing Housing Units Units by Year by Structure Year Structure Built Built City of Kenosha Number Percent Number Percent Total 38,979 100.0% 28,150 100.0% Built 2005 or Later 964 2.5% 858 3.0% Built 2000 to 2004 2,852 7.3% 3,833 13.6% Built 1990 to 1999 5,027 12.9% 5,715 20.3% Built 1980 to 1989 2,414 6.2% 2,541 9.0% Built 1970 to 1979 5,398 13.8% 3,917 13.9% Built 1960 to 1969 4,063 10.4% 2,683 9.5% Built 1950 to 1959 5,692 14.6% 3,445 12.2% Built 1940 to 1949 3,076 7.9% 1,881 6.7% Built 1939 or earlier 9,493 24.4% 3,277 11.6% Median Year Built 1963 1970 Kenosha County (excl. City) Source: American Community Survey 2005-2009, U.S. Census Bureau CITY OF KENOSHA, WISCONSIN KENOSHA DOWNTOWN STRATEGIC DEVELOPMENT PLAN: STATE OF THE DOWNTOWN MARKET ANALYSIS 79
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STATE OF THE DOWNTOWN REPORT APRIL
Page 5 and 6:
INTRODUCTION SECTION 1
Page 7 and 8:
PLANNING PROCESS The first phase of
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LAND USE AND PHYSICAL CONDITIONS SE
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Figure 2-1: Kenosha Regional Contex
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Figure 2-3: 2012 Downtown Strategic
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13th Avenue 10th Avenue 10th Avenue
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h Avenue h Avenue 10th Avenue 11th
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COMMERCIAL ZONING There are two par
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CIVIC ZONING IP Institutional Park
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INDUSTRIAL ZONING M-1 Light and M-2
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PHYSICAL CONDITIONS GENERAL CONDITI
Page 27 and 28: 13th Avenue 10th Avenue 10th Avenue
Page 33 and 34: Library Park Historic District Loca
Page 35 and 36: LANDMARK PROPERTIES In addition to
Page 37 and 38: PARKING AND TRANSPORTATION SECTION
Page 39 and 40: DOWNTOWN ACCESS AND GATEWAYS There
Page 41 and 42: County Highway K (60th Street) ends
Page 47 and 48: Pedestrian crossings at intersectio
Page 53 and 54: Amtrak Amtrak provides daily interc
Page 59 and 60: The parking study identified a need
Page 61 and 62: CONCLUSIONS Downtown Kenosha has an
Page 63 and 64: MARKET ANALYSIS SECTION 4
Page 65 and 66: DOWNTOWN POPULATION Downtown Kenosh
Page 67 and 68: Table City 4-7: of Kenosha City of
Page 69 and 70: PLACE OF WORK Nearly two out of fiv
Page 71 and 72: RETAIL MARKET OVERVIEW RETAIL SALES
Page 73 and 74: DOWNTOWN KENOSHA BUSINESSES The typ
Page 75 and 76: 120th I 94 I 94 51st Cooper Pershin
Page 77: VISITORS VISITOR CHARACTERISTICS Th
Page 81 and 82: DOWNTOWN HOUSING Pockets of older s
Page 83 and 84: Project Location Housing Type Year
Page 85 and 86: SETTING A COURSE SECTION 5
Page 87 and 88: General ■ ■ ■ ■ ■ ■ ■
Page 89 and 90: Business Mix ■ ■ ■ ■ ■
Page 91 and 92: Open Space & Festivals Desired Plan
Page 93 and 94: Strengths/Opportunities/Ideas ■ P
Page 95 and 96: PRELIMINARY IMPLEMENTATION STRATEGY
Page 97 and 98: CATALYTIC SITES AND PROJECTS The Ci
Page 101 and 102: ORGANIZATIONAL DEVELOPMENT Establis
Page 105 and 106: APPENDICES SECTION 6
Page 107 and 108: R-3 Strongly Like Like Neutral Disl
Page 109 and 110: R-9 Strongly Like Like Neutral Disl
Page 111 and 112: R-15 Strongly Like Like Neutral Dis
Page 113 and 114: MIXED-USE /RESIDENTIAL: MU MU-1 Str
Page 115 and 116: MU-7 Strongly Like Like Neutral Dis
Page 117 and 118: MU-13 Strongly Like Like Neutral Di
Page 119 and 120: MU-19 Strongly Like Like Neutral Di
Page 121 and 122: S-5 Strongly Like Like Neutral Disl
Page 123 and 124: S-11 Strongly Like Like Neutral Dis
Page 125 and 126: S-17 Strongly Like Like Neutral Dis
Page 127 and 128: OS-3 Strongly Like Like Neutral Dis
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OS-3 OS-9 Strongly Like Like Neutra
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OS-3 OS-15 Strongly Like Like Neutr
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MULTI-MODAL TRANSIT: T OS-3 T-1 Str
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OS-3 T-7 Strongly Like Like Neutral
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OS-3 T-13 Strongly Like Like Neutra
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3. If you work in Kenosha, how long
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8. What was your purpose of your la
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14. What personal service businesse
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17. How often do you attend festiva
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21. How would you rate the usefulne
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25. How would you rate the Downtown
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29. If you answered no, why not? Re
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33. Please list destination(s) (pla
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KENOSHA WORKSHOP “BIG IDEA” RES
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■ ■ ■ ■ ■ ■ ■ Tear do
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