PDF of the Graduate Catalog of Studies (2.6 MB)

The Graduate School of Business
MGMT5313 Strategic Management (Sp) Strategy formulation, strategy implementation,
and other topics related to the long-term success of the firm. Includes
role of the general manager, international issues, and the impact of management
fads on decision making.
MGMT5323 New Venture Development (Fa) Focuses on the identification and
analysis of new venture opportunities and how entrepreneurs acquire the human
and financial resources needed to develop successful businesses. Topics include
market analysis, development of products and services, negotiation, developing
and executing business plans, and new venture financing. Students are required
to complete summer assignments before the course begins in the fall semester.
Prerequisite: MGMT 5213 or an undergraduate degree in business or permission
of the instructor.
MGMT5363 Innovation & Creativity (Sp) This class will provide a framework for
developing, assessing and implementing innovations in start-ups and established
businesses. Focus is on creative decision making, managing for innovation,
strategic analysis of innovations, and implementation of innovations. Aimed at
entrepreneurs, brand managers, and managers in industries where innovation is
a key strategic capability.
MGMT5373 International Management: Globalization and Business (Su) This
course provides students with guidance on understanding the forces unleashed
by increasing globalization of the world and how to understand and cope with the
issues involved in managing large and small companies in multiple geographic
and cultural markets.
MGMT5993 Entrepreneurship Practicum (Sp, Su, Fa) Hands-on management
of an actual on-going business. Students will gain experience working in, making
decisions about, and managing a competitive business. Students will be required
to analyze the business in a term paper or other integrative assignment. Entrance
by application only.
MGMT6011 Graduate Colloquium (Sp, Fa) Presentation and critique of research
papers and proposals.
MGMT6113 Seminar in Organizational Behavior (Irregular) Survey of theoretical
and empirical literature in organizational behavior. Stresses critical evaluation
of current writing in the field and its integration with prior research. Covers topics
relating to motivation, individual differences, job attitudes, social influence processes,
and group dynamics. Prerequisite: Admission to a Ph.D. program.
MGMT6123 Seminar in Organization Theory (Irregular) This Ph.D.-level
seminar presents an overview and introduction into organization theory literature.
Emphasis on the development of relevant schools of thought, changes in the content
of the traditional or ‘mainstream’ themes, current topics, schools of thought,
and future directions are examined. Prerequisite: Admission to a Ph.D. program.
MGMT6133 Seminar in Strategy Research (Irregular) This Ph.D.-level seminar
presents an overview and introduction into the strategic management literature.
Emphasis on both the content and process of the extant research. Relevant theory,
methods, ‘mainstream’ themes, current topics, schools of thought, and future
directions are examined. Prerequisite: Admission to a Ph.D. program.
MGMT6213 Seminar in Research Methods (Irregular) Familiarizes students
with the principles and techniques underlying research in management and organizations.
Issues of basic philosophy of science and research methods are covered.
Special attention given to the practical problems of research design, measurement,
data collection, sampling, and interpretation in conducting research in
management and in organizations. Prerequisite: Admission to a Ph.D. program.
MGMT6223 Seminar in Management Topics (Irregular) Seminar in special
research topics in management. Topics vary depending upon instructor.
Prerequisite: Admission to a Ph.D. program. May be repeated for up to 3 hours of
degree credit.
MGMT6233 Seminar in Human Resource Management (Irregular) Provides
an overview of major issues in human resource management. Designed to familiarize
students with the seminal research in human resource management, and
to provide them with the conceptual and methodological tools necessary to do
research in the area. Prerequisite: Admission to a Ph.D. program.
MGMT636V Special Problems in Management (Sp, Fa) (1-6) Individual reading
and research. May be repeated for up to 6 hours of degree credit.
MGMT700V Doctoral Dissertation (Sp, Fa) (1-18) Prerequisite: Candidacy.
MARKETING (MKTG)
Jeff Murray
Department Chair
302 Walton College of Business
479-575-4055
Steve Kopp
Ph.D. Program Director
323 Walton College of Business
479-575-3228
2012-13 Graduate Catalog, University of Arkansas, Fayetteville
• Wal-Mart Chair of Marketing Professor Burton
• Wal-Mart Lecturer in Retailing Professor Jensen
• R.A. and Vivian Young Chair of Business Administration Professor
Murray
• Oren Harris Chair of Transportation Professor Ozment
• Garrison Chair in Supply Chain Management Professor Waller
• Professor Howlett
• Associate Professors Ashton, Kopp, Rapert, Stassen
• Assistant Professors Kelting, Soster, Smith
• Clinical Associate Professor Jensen (M.)
• Instructors Cole, Cox
Degrees Conferred:
Ph.D. in Business Administration (BADM)
Ph.D. in Business Administration –
Marketing Concentration
The Ph.D. in Business Administration with a Marketing Concentration
allows students to concentrate within one of three areas: channels (e.g., retail,
logistics, transportation, supply chain management), management (e.g.,
strategy, international, relationship marketing), or communications (e.g.,
consumer behavior, advertising, promotion). The student’s concentration will
determine the courses taken in fulfilling the supporting fields requirement and
the specialization for the comprehensive examination.
Program Requirements
Generally, the Ph.D. Program in Business Administration with a Marketing
Concentration is comprised of 60 credit hours. Up to 6 credit hours
of prior coursework may be applied to the requirements for the Marketing
Concentration with the recommendation and consent of the student’s Ph.D.
Program Advisory Committee.
Marketing Tools (18 hours)
MKTG 6433 Seminar in Research Methods,
ISYS 6333 Research Seminar, and
12 hours of electives to be determined in consultation with the
Ph.D. Program Advisory Committee.
Marketing Core (6 hours)
MKTG 6443 Seminar In Marketing Theory
MKTG 6413 Special Topics in Marketing (must be consumer
behavior content)
Supporting Fields (18 hours)
Courses for the supporting field requirement are made in
consultation with the student’s Ph.D. Program Advisory
Committee. All courses taken for the supporting fields must
be at the graduate level and/or taken for graduate credit. A
minimum of nine hours should be taken in graduate research
seminars.
Dissertation (18 hours)
A dissertation will be written under the guidance of the marketing
faculty. The dissertation committee consists of a minimum
of 3 graduate faculty members. One graduate faculty
member outside the Marketing Department may be chosen
for this committee depending on the dissertation topic.
Marketing (MKTG)
MKTG5103 Retail Consumer Marketing (Sp) Introduction to marketing concepts
and practices as applied to the retail consumer environment. Focuses on
the strategic development, positioning, and management of products, promotion,
distribution, pricing, and store environments in building customer relationships
from retailer and supplier perspectives. (Core) May be repeated for credit.
MKTG5333 Retailing Strategy and Processes (Sp) Strategic planning and
operation of retailing organizations. Investigation of the various types of retailing
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