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Download - Medienwissenschaft

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estoration of an installation, i.e. the replacement of individual components of the installation,<br />

as a reduction in value.<br />

Michael Wenzke: Of course, the problem is to assess the reduction in value. We<br />

have to gauge or evaluate the degree of interference with the originality of the artistic<br />

substance. The viewpoint is essentially material, I did say that, and that is simply at the<br />

heart of the insurance concept. That may be quite banal, but it is the reality and everyday<br />

business of insurances. We do consult curators, restorers and possibly valuators.<br />

Axel Wirths: Are there any attempts in the collaboration with museums and collectors<br />

to limit media installations in principle to editions of three to five works?<br />

Michael Wenzke: No, that is defined by the artist. Of course we are all aware that<br />

the market price rises with the rarity of the work.<br />

Marcel Schwierin: I would like to return once more to the notion of the original and<br />

its definition. We have heard that we have the algorithm that generates an image in the<br />

digital field. What does it mean when an image comes into being? After all, it does not<br />

appear non-intentionally, but intentionally. So the image has a particular association with<br />

an intention at a particular point in time. I won't go into the reconstruction of the author<br />

now, but this is what happens, and so I have a particular output that resurfaces in the<br />

context of the museum or the exhibition. And therefore I once again have a framework<br />

for originality that goes far beyond this whole issue. Essentially, the question is whether<br />

this picture point is the true original since ultimately it cannot be separated from the intention.<br />

Wolfgang Ernst: This is under discussion at the moment, and in America, algorithms<br />

and mathematical formulas themselves have actually been put under copyright. The moment<br />

that happens, the classical notion of the author, including image-generating programs,<br />

would be restored. If we accept the model that even mathematical formulae that<br />

generate images and are under copyright, then the public knowledge we produce, e.g. at<br />

universities, would be in danger. Anybody can quote the debate we are conducting here.<br />

Fortunately, not every word we are uttering here is spoken under copyright. Even the fact<br />

that our contributions are being recorded does not pose a problem for us at the moment.<br />

We have to be careful what we subject to copyright. One hypothetical note on the structure:<br />

the pixel in an image is the actual original. But de facto, I can only realise what I<br />

am able to describe, otherwise it does not exist. Nor can I reconstruct the remaining relations.<br />

Axel Wirths: But the issue of the notion of the original is still relevant in this context.<br />

I would like to refer to Siegfried Zielinski's contribution that the original is represented<br />

by the moment of broadcasting in a temporal continuum. In this context, I would<br />

also like to touch on another aspect, namely interactive installations. Bill Seaman's work<br />

"The World Generator", for instance, where he offers an endless number of tools; or<br />

George Legrady's work which we saw this morning. That is, the artist increasingly withdraws<br />

as the author of the original and basically only offers a working platform where the<br />

visitor can create his own original. I think it is very interesting that in some areas - that<br />

is not an isolated case - the artist is withdrawing more and more from his authorship,<br />

enabling the public to get into the work, to change it and even to create his own original<br />

- l8l-

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