Reputation Management Thai Tourism

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The DCI Model • Indicator 1: Economic Performance • Criteria: • 24 out of 163 total index criteria • 20 quantitative and 4 qualitative criteria • Some Criteria Examples: • Total visitor expenditures (secondary data) • Ratio of travel/tourism employee compensation to overall employee compensation (secondary data) • Ease of starting a tourism-related business (expert opinion) • Travel and tourism GDP/overall GDP (secondary data)
The DCI Model • Indicator 2: Sustainability • Criteria: • 60 out of 163 total index criteria • 7 quantitative and 53 qualitative criteria • Some Criteria Examples: • Preservation of natural capital (expert opinion) • Maintenance of ecological integrity (expert opinion) • Resident access to tourism infrastructure (resident survey) • Level of political support in facilitating tourism efforts (expert opinion) • Taxes generated from tourism expenditures (secondary data) • Visitor perception of destination having reached its tourism carrying capacity (visitor survey)
Page 1 and 2: Presented by Dr David Beirman May 1
Page 3 and 4: Thailand’s Tourism Image as the T
Page 5 and 6: Theme 1. The Importance of Percepti
Page 7 and 8: Governors of Tourism Perception •
Page 9: Theme 2. Understanding What makes a
Page 14 and 15: The DCI Model • Indicator 3: Visi
Page 16 and 17: Steps to Destination success Implem
Page 18 and 19: What Makes News According to Rupert
Page 20 and 21: Tourism in the Media • PRINT •
Page 22 and 23: How can we best work with the Media
Page 24 and 25: The Ingredients of an Effective Tou
Page 26 and 27: Correcting Negative Reports • Att
Page 28 and 29: WEB SITE INCLUSIONS • Security ad
Page 30 and 31: Which Country’s Tourism Industry
Page 32 and 33: Travel Advisories Become an Issue o
Page 34 and 35: The Problems of Resolving Disputes
Page 36 and 37: The Australian Charter for Safe Tra
Page 39 and 40: An International Example of the Coo
Page 41 and 42: Current Situation 2011 • Australi
Page 43: Thank you • Dr David Beirman •

Reputation Management Thai Tourism

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