Reputation Management Thai Tourism
Reputation Management Thai Tourism
Reputation Management Thai Tourism
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Theme 3.Working With The Media both<br />
Trade and Consumer to Build or Restore<br />
Business or Destination <strong>Reputation</strong>.<br />
• 1. Business to Business Media is a valuable ally if<br />
you treat it with respect and not just as a mouthpiece.<br />
Paying for positive advertising does not guarantee your<br />
destination or business positive editorial.<br />
• 2 Business to consumer media involves overcoming<br />
inate skepticism. You need to earn trust and support<br />
not try to either buy it or assume it. A professional<br />
journalist has a highly tuned bullshit antennae.
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