Reputation Management Thai Tourism

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The DCI Model • Indicator 3: Visitor Satisfaction • Criteria: • 32 out of 163 total index criteria • 2 quantitative and 30 qualitative criteria • Some Criteria Examples: • Perceived richness of destination culture and history (visitor survey) • Satisfaction with overall destination quality of service (visitor survey) • Level of repeat visitation (secondary data) • Perception of resident hospitality (visitor survey) • Quality of the destination experience (visitor survey)
The DCI Model • Indicator 4: <strong>Management</strong> Action • Criteria: • 47 out of 163 total index criteria • 10 quantitative and 37 qualitative criteria • Some Criteria Examples: • Satisfaction with destination management (DM) action in dealing with competitive pressures (expert opinion) • Quality of involvement in human resource development programming and support (expert opinion) • Satisfaction with destination materials to help with trip planning (visitor survey) • Number of quality special events (secondary data) • Average visa fees per visitor (secondary data)
Page 1 and 2: Presented by Dr David Beirman May 1
Page 3 and 4: Thailand’s Tourism Image as the T
Page 5 and 6: Theme 1. The Importance of Percepti
Page 7 and 8: Governors of Tourism Perception •
Page 9: Theme 2. Understanding What makes a
Page 12 and 13: The DCI Model • Indicator 1: Econ
Page 16 and 17: Steps to Destination success Implem
Page 18 and 19: What Makes News According to Rupert
Page 20 and 21: Tourism in the Media • PRINT •
Page 22 and 23: How can we best work with the Media
Page 24 and 25: The Ingredients of an Effective Tou
Page 26 and 27: Correcting Negative Reports • Att
Page 28 and 29: WEB SITE INCLUSIONS • Security ad
Page 30 and 31: Which Country’s Tourism Industry
Page 32 and 33: Travel Advisories Become an Issue o
Page 34 and 35: The Problems of Resolving Disputes
Page 36 and 37: The Australian Charter for Safe Tra
Page 39 and 40: An International Example of the Coo
Page 41 and 42: Current Situation 2011 • Australi
Page 43: Thank you • Dr David Beirman •

Reputation Management Thai Tourism

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