Reputation Management Thai Tourism

Theme 4. Travel Advisories and
Destination Reputation.
• Understanding the basics of Diplomacy is vital for
destination tourism professionals.
• Demanding a country’s government tone down a
travel advisory because you don’t like it never
works because you are calling on a government to
publicly lose face with its citizens.
• Changing negative travel advisories involves a
negotiation process in which you need the
support of advocates in the source market.
• The Australian model which follows will be
helpful.