Reputation Management Thai Tourism

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How can we best work with the Media to get our story across ? • Develop and nurture contacts. BUILD TRUST. • Ensure there are an active media spokespeople for all key source markets who are fluent and articulate in the relevant language. • Ensure that person is readily contactable 24/7/365. • Ensure there is a coherent, consistent and credible media line on all tourism matters, especially crisis related matters. • Prepare factual answers to questions. • Ensure the organization understands and is consistently keeping to the organization’s policy line. • TIMING YOUR MESSAGE IS CRITICAL
The Core Elements of Reputation Management For Destinations and Tourism Companies • HONESTY • CONSISTENCY • RELIABILITY • TRANPARENCY • CLEAR EVIDENCE TO BACK CLAIMS • SUPPORT OF STAKEHOLDERS • TESTIMONIALS FROM RESPECTED –PEOPLE FROM KEY SOURCE MARKETS
Page 1 and 2: Presented by Dr David Beirman May 1
Page 3 and 4: Thailand’s Tourism Image as the T
Page 5 and 6: Theme 1. The Importance of Percepti
Page 7 and 8: Governors of Tourism Perception •
Page 9: Theme 2. Understanding What makes a
Page 12 and 13: The DCI Model • Indicator 1: Econ
Page 14 and 15: The DCI Model • Indicator 3: Visi
Page 16 and 17: Steps to Destination success Implem
Page 18 and 19: What Makes News According to Rupert
Page 20 and 21: Tourism in the Media • PRINT •
Page 24 and 25: The Ingredients of an Effective Tou
Page 26 and 27: Correcting Negative Reports • Att
Page 28 and 29: WEB SITE INCLUSIONS • Security ad
Page 30 and 31: Which Country’s Tourism Industry
Page 32 and 33: Travel Advisories Become an Issue o
Page 34 and 35: The Problems of Resolving Disputes
Page 36 and 37: The Australian Charter for Safe Tra
Page 39 and 40: An International Example of the Coo
Page 41 and 42: Current Situation 2011 • Australi
Page 43: Thank you • Dr David Beirman •

Reputation Management Thai Tourism

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