Reputation Management Thai Tourism

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The Ingredients of an Effective <strong>Tourism</strong> Recovery Media Campaign • Consumer and trade media targeted simultaneously. • Advertisements alone do not make a media campaign. A good media campaign has to be news and articles and eyewitness accounts from credible source to the target audience.. • An effective media campaign is proactive. • A media campaign has to be appealing and relevant to its target audience. • The campaign has to be multi-media in scope.
The Essential Tools of Good Media Relations • A readily contactable media spokeperson. • An up to date an accurate web site. • Ready access to the facts. • Make their job easy by providing well prepared media releases and credible contacts for interviews. • Enable the media to see the situation first hand. • Honesty.
Page 1 and 2: Presented by Dr David Beirman May 1
Page 3 and 4: Thailand’s Tourism Image as the T
Page 5 and 6: Theme 1. The Importance of Percepti
Page 7 and 8: Governors of Tourism Perception •
Page 9: Theme 2. Understanding What makes a
Page 12 and 13: The DCI Model • Indicator 1: Econ
Page 14 and 15: The DCI Model • Indicator 3: Visi
Page 16 and 17: Steps to Destination success Implem
Page 18 and 19: What Makes News According to Rupert
Page 20 and 21: Tourism in the Media • PRINT •
Page 22 and 23: How can we best work with the Media
Page 26 and 27: Correcting Negative Reports • Att
Page 28 and 29: WEB SITE INCLUSIONS • Security ad
Page 30 and 31: Which Country’s Tourism Industry
Page 32 and 33: Travel Advisories Become an Issue o
Page 34 and 35: The Problems of Resolving Disputes
Page 36 and 37: The Australian Charter for Safe Tra
Page 39 and 40: An International Example of the Coo
Page 41 and 42: Current Situation 2011 • Australi
Page 43: Thank you • Dr David Beirman •

Reputation Management Thai Tourism

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