Reputation Management Thai Tourism

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Global Approaches to Travel Advisories • <strong>Tourism</strong> Concern, UNWTO, PATA advocate a global approach towards ensuring that travel advisories are: (a) Truthful. (b) Specific to the problem area as opposed to a blanket assessment of a nation. (c) Reflect changing conditions (timely). (d) Avoid targeting bias against developing countries. (e) Graded in accordance to an agreed level of threat to travellers. • The last of this list is totally unrealistic for reasons I’ll explain.
Current Situation 2011 • Australia the first country with an industry/ government agreement. • British industry signed an agreement in 2004. • Canada signed an agreement in 2005. • In 2011 only these three countries have govt/travel industry agreements on travel advisories. More should do the same. • Understanding that circumstances for travel generating countries are different. • Disputes - tourism generating countries and tourism receiving countries require diplomatic rather than a confrontational solutions.
Page 1 and 2: Presented by Dr David Beirman May 1
Page 3 and 4: Thailand’s Tourism Image as the T
Page 5 and 6: Theme 1. The Importance of Percepti
Page 7 and 8: Governors of Tourism Perception •
Page 9: Theme 2. Understanding What makes a
Page 12 and 13: The DCI Model • Indicator 1: Econ
Page 14 and 15: The DCI Model • Indicator 3: Visi
Page 16 and 17: Steps to Destination success Implem
Page 18 and 19: What Makes News According to Rupert
Page 20 and 21: Tourism in the Media • PRINT •
Page 22 and 23: How can we best work with the Media
Page 24 and 25: The Ingredients of an Effective Tou
Page 26 and 27: Correcting Negative Reports • Att
Page 28 and 29: WEB SITE INCLUSIONS • Security ad
Page 30 and 31: Which Country’s Tourism Industry
Page 32 and 33: Travel Advisories Become an Issue o
Page 34 and 35: The Problems of Resolving Disputes
Page 36 and 37: The Australian Charter for Safe Tra
Page 39: An International Example of the Coo
Page 43: Thank you • Dr David Beirman •

Reputation Management Thai Tourism

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