Reputation Management Thai Tourism

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Theme 5. Avoiding Tourism’s Most Common Post “Negative Event” Recovery Trap • Incentive based recovery should be financially sustainable. • Focus on value adding rather than discounts. • Avoid the financial striptease of dropping your prices and exposing your bottom line. • Once a business strips prices. consumers will resist attempts to get dressed again. • Price is a measure of how tourism businesses value their own reputation.
Thank you • Dr David Beirman • Senior Lecturer – Tourism University of Technology- Sydney. David.beirman-2@uts.edu.au • Founder (2000) and National Secretary Eastern Mediterranean Tourism Association. www.emta.org.au • Member: Smartraveller Advisory Group to the Australian Department of Foreign Affairs and Trade.
Page 1 and 2: Presented by Dr David Beirman May 1
Page 3 and 4: Thailand’s Tourism Image as the T
Page 5 and 6: Theme 1. The Importance of Percepti
Page 7 and 8: Governors of Tourism Perception •
Page 9: Theme 2. Understanding What makes a
Page 12 and 13: The DCI Model • Indicator 1: Econ
Page 14 and 15: The DCI Model • Indicator 3: Visi
Page 16 and 17: Steps to Destination success Implem
Page 18 and 19: What Makes News According to Rupert
Page 20 and 21: Tourism in the Media • PRINT •
Page 22 and 23: How can we best work with the Media
Page 24 and 25: The Ingredients of an Effective Tou
Page 26 and 27: Correcting Negative Reports • Att
Page 28 and 29: WEB SITE INCLUSIONS • Security ad
Page 30 and 31: Which Country’s Tourism Industry
Page 32 and 33: Travel Advisories Become an Issue o
Page 34 and 35: The Problems of Resolving Disputes
Page 36 and 37: The Australian Charter for Safe Tra
Page 39 and 40: An International Example of the Coo
Page 41: Current Situation 2011 • Australi

Reputation Management Thai Tourism

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