Reputation Management Thai Tourism
Reputation Management Thai Tourism
Reputation Management Thai Tourism
You also want an ePaper? Increase the reach of your titles
YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.
Theme 1. The Importance of Perception in<br />
Defining Business and Destination <strong>Reputation</strong><br />
• Perception and reputation is<br />
frequently more influential<br />
than the facts. Global Examples:<br />
• SARS in 2003 and Swine Flu 2009/11.<br />
• Political unrest in Egypt 2011.<br />
• The impact of earthquake, tsunami &<br />
• Nuclear fallout following the 2011 tsunami on<br />
destination Japan.<br />
• Unrest in the Middle East and its impact on<br />
tourism<br />
• The current economic “recession”.<br />
• Depicting a modest tourism downturn<br />
as a crisis.<br />
• “If it bleeds it leads” Tabloid News editors.
Change language