Reputation Management Thai Tourism

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Travel Advisories Become an Issue of Diplomatic Conflict • Following the Bali Bombing of 12 October 2002 Many Western governments issued negative travel advisories applying to Indonesia, and other SE Asian countries including Singapore, Malaysia Philippines and <strong>Thai</strong>land. • Fears of Al Q’aida related terrorism in many parts of SE Asia.
DFAT’s Approach to Advisories Post September 11 and Bali Bombings 2002 • Primary concern the protection of Australian citizens abroad. • Political concerns that media judged “failure” to predict Bali required a cautious approach. • Heightened review of travel advisories and procedures. • Australian advisories should never be influenced by overt foreign pressure.
Page 1 and 2: Presented by Dr David Beirman May 1
Page 3 and 4: Thailand’s Tourism Image as the T
Page 5 and 6: Theme 1. The Importance of Percepti
Page 7 and 8: Governors of Tourism Perception •
Page 9: Theme 2. Understanding What makes a
Page 12 and 13: The DCI Model • Indicator 1: Econ
Page 14 and 15: The DCI Model • Indicator 3: Visi
Page 16 and 17: Steps to Destination success Implem
Page 18 and 19: What Makes News According to Rupert
Page 20 and 21: Tourism in the Media • PRINT •
Page 22 and 23: How can we best work with the Media
Page 24 and 25: The Ingredients of an Effective Tou
Page 26 and 27: Correcting Negative Reports • Att
Page 28 and 29: WEB SITE INCLUSIONS • Security ad
Page 30 and 31: Which Country’s Tourism Industry
Page 34 and 35: The Problems of Resolving Disputes
Page 36 and 37: The Australian Charter for Safe Tra
Page 39 and 40: An International Example of the Coo
Page 41 and 42: Current Situation 2011 • Australi
Page 43: Thank you • Dr David Beirman •

Reputation Management Thai Tourism

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