Reputation Management Thai Tourism

Targeting the Media for New
Tourism initiatives
• Pick a niche market with potential for growth.
• Lifestyle TV programs have global audiences.
• Choose the socio-economic group you wish to target.
• Travmedia service specialises in articles for travel journalists
globally.
• Tourist organisations should be cautious in offering
assistance to current affairs programs
• Hosting a “Good Morning America/ Australia/ New Zealand”
or similar program in your source market country is viable
and gives excellent coverage for several days.
• The 2010-11 Oprah in Australia Campaign has proven to be an
effective marketing campaign for Tourism Australia.