Reputation Management Thai Tourism

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Steps to Destination success Implementation and results Goal congruence Competitor congruence Between enemies and allies Market congruence Categories, Nature and size of demand, Seasonality Ability to mobilise , train and deploy resources Factor endowments including natural resources, knowledge, capital and infrastructure
Theme 3.Working With The Media both Trade and Consumer to Build or Restore Business or Destination <strong>Reputation</strong>. • 1. Business to Business Media is a valuable ally if you treat it with respect and not just as a mouthpiece. Paying for positive advertising does not guarantee your destination or business positive editorial. • 2 Business to consumer media involves overcoming inate skepticism. You need to earn trust and support not try to either buy it or assume it. A professional journalist has a highly tuned bullshit antennae.
Page 1 and 2: Presented by Dr David Beirman May 1
Page 3 and 4: Thailand’s Tourism Image as the T
Page 5 and 6: Theme 1. The Importance of Percepti
Page 7 and 8: Governors of Tourism Perception •
Page 9: Theme 2. Understanding What makes a
Page 12 and 13: The DCI Model • Indicator 1: Econ
Page 14 and 15: The DCI Model • Indicator 3: Visi
Page 18 and 19: What Makes News According to Rupert
Page 20 and 21: Tourism in the Media • PRINT •
Page 22 and 23: How can we best work with the Media
Page 24 and 25: The Ingredients of an Effective Tou
Page 26 and 27: Correcting Negative Reports • Att
Page 28 and 29: WEB SITE INCLUSIONS • Security ad
Page 30 and 31: Which Country’s Tourism Industry
Page 32 and 33: Travel Advisories Become an Issue o
Page 34 and 35: The Problems of Resolving Disputes
Page 36 and 37: The Australian Charter for Safe Tra
Page 39 and 40: An International Example of the Coo
Page 41 and 42: Current Situation 2011 • Australi
Page 43: Thank you • Dr David Beirman •

Reputation Management Thai Tourism

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