Reputation Management Thai Tourism

More documents

Recommendations

Info

WEB SITE INCLUSIONS • Security advice for intending visitors. South Africa has used this strategy with great success • Anticipate negative perceptions and address them • Hot tips for a safe and enjoyable visit. • Unique experiences in Thailand. A welcome from famous Citizens. • Testimonials from celebrity visitors relevant to the source market. • Thematic Tourism.
Targeting the Media for New Tourism initiatives • Pick a niche market with potential for growth. • Lifestyle TV programs have global audiences. • Choose the socio-economic group you wish to target. • Travmedia service specialises in articles for travel journalists globally. • Tourist organisations should be cautious in offering assistance to current affairs programs • Hosting a “Good Morning America/ Australia/ New Zealand” or similar program in your source market country is viable and gives excellent coverage for several days. • The 2010-11 Oprah in Australia Campaign has proven to be an effective marketing campaign for Tourism Australia.
Page 1 and 2: Presented by Dr David Beirman May 1
Page 3 and 4: Thailand’s Tourism Image as the T
Page 5 and 6: Theme 1. The Importance of Percepti
Page 7 and 8: Governors of Tourism Perception •
Page 9: Theme 2. Understanding What makes a
Page 12 and 13: The DCI Model • Indicator 1: Econ
Page 14 and 15: The DCI Model • Indicator 3: Visi
Page 16 and 17: Steps to Destination success Implem
Page 18 and 19: What Makes News According to Rupert
Page 20 and 21: Tourism in the Media • PRINT •
Page 22 and 23: How can we best work with the Media
Page 24 and 25: The Ingredients of an Effective Tou
Page 26 and 27: Correcting Negative Reports • Att
Page 30 and 31: Which Country’s Tourism Industry
Page 32 and 33: Travel Advisories Become an Issue o
Page 34 and 35: The Problems of Resolving Disputes
Page 36 and 37: The Australian Charter for Safe Tra
Page 39 and 40: An International Example of the Coo
Page 41 and 42: Current Situation 2011 • Australi
Page 43: Thank you • Dr David Beirman •

Reputation Management Thai Tourism

Create successful ePaper yourself

Delete template?

Save as template?