Lizzie Friend - F+W Media

January
Cold Calling Techniques (That
Really Work!), 7th Edition
Stephan Schiffman, America’s #1 Corporate Sales Trainer
The definitive guide to cold calling success!
• This update includes new advice on how to use online networking, e-
mail, and voice-mail messages to successfully book a client
• According to a 2010 study by Vorsight, cold calling represents 25%
of new business generation
• Stephan Schiffman’s books have sold more than 3 million copies!
Sales
ISBN: 9781440572173
UPC: 045079572171
$11.99 (CAN $13.50)
Paperback
5½ x 8½, 160 pages
World Rights
#T0270
Previous edition: 9781598695472
Stephan Schiffman
New York City, NY | SteveSchiffman​.com
Stephan Schiffman has trained more than half a
million salespeople at such firms as AT&T, Chemical
Bank, and U.S. Healthcare. He is the author of
numerous bestselling books, including Closing Techniques
(That Really Work!) and The 25 Habits of Highly
Successful Salespeople. He lives in New York City.
For more than thirty years, Stephan Schiffman, America’s number one
corporate sales trainer, has shown millions of salespeople how to close a
deal. In this newest edition of Cold Calling Techniques (That Really Work!),
he’ll show readers why cold calling is still a central element of the sales cycle
and where to find the best leads. Updated with new information on e-
mail selling, refining voice-mail messages, and online networking, his timetested
advice includes valuable discussion points that readers will need to
cover in order to effectively present their product or service and arrange
a meeting. Schiffman will teach them how to use his proven strategies to:
• Turn leads into prospects
• Learn more about the client’s needs
• Convey the ability to meet the client’s demands
• Overcome common objections
With Cold Calling Techniques (That Really Work!), 7th Edition, readers will
watch their performance soar as they beat out the competition and score
a meeting every time!
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