Agenda 18 January 2011 - King Island Council
Agenda 18 January 2011 - King Island Council
Agenda 18 January 2011 - King Island Council
You also want an ePaper? Increase the reach of your titles
YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.
M. OPERATIONAL BUSINESS OF THE COUNCIL<br />
Item 1.<br />
GENERAL MANAGERS REPORT<br />
COMMUNITY & ECONOMIC DEVELOPMENT REPORT<br />
<strong>Agenda</strong> Ordinary <strong>Council</strong> – <strong>18</strong> <strong>January</strong> <strong>2011</strong><br />
Officer Reporting<br />
File Ref 5.7<br />
Economic Development Officer – Jenny Thorn<br />
KING ISLAND TOURISM<br />
1. RM Williams Outback Magazine Feb/March edition will carry a story about Soldier Settlers<br />
Reunion. Organised cooperative advertisement for KITI, Cultural Centre 10 Days on <strong>Island</strong><br />
and operators. Swift Australia will also take an advertising space.<br />
2. Visitor Information Centre readied for holiday period.<br />
3. Worked with KITI members on ways to increase visitation and online bookings through the<br />
KITI website by developing tourism packages<br />
KING ISLAND BRAND<br />
4. Marketing Plan Workshop will be conducted by Helen Waterworth in February, to develop a<br />
marketing plan for <strong>King</strong> <strong>Island</strong> Brand as a whole. Funding will come from Recreation and<br />
Food Trails Project training budget.<br />
5. Looking into running an Arts Markets Project, in conjunction with Cultural Centre and<br />
arts@work, DEPHA. It would be an opportunity for <strong>King</strong> <strong>Island</strong> practitioners to gain<br />
commercial skills, equipping them to capitalise on design markets as a commercial<br />
opportunity both locally and within other regions. This would also be funded from Recreation<br />
and Food Trails Project.<br />
6. Work has been done on developing profiles for brand champions. These will be used for both<br />
website exposure and eventually printed material.<br />
7. Poh’s Kitchen, ABC food show, postponed to end <strong>January</strong>. A number of local producers have<br />
been contacted to participate, including Paul Daniels as Brand Champion.<br />
8. Re-opening of Swift Plant, opened by David Bartlett, Premier, extremely well attended.<br />
Swift’s commitment to the <strong>King</strong> <strong>Island</strong> Brand was re-iterated and the strength of the brand<br />
confirmed. Swift are looking for other <strong>King</strong> <strong>Island</strong> products to use in value-adding eg herbs<br />
or spices.<br />
9. Protection- ACCC has had success with one operator in Victoria removing mention of <strong>King</strong><br />
<strong>Island</strong> from shop signage. Two other operators will be encouraged to cease using the name<br />
<strong>King</strong> <strong>Island</strong>, prosecution will occur if they do not comply.<br />
POPULATION<br />
1. Snodgrass Park units were opened, with a good crowd attending. Tenants moving in around<br />
New Year.<br />
2. National Rental Affordability Scheme- completed application for funding for 2 Snodgrass<br />
Park units, as part of consortium with West Coast <strong>Council</strong>, based on Memorandum of<br />
Understanding.<br />
- 56 - Ordinary <strong>Council</strong> Meeting – <strong>18</strong> <strong>January</strong> <strong>2011</strong>
Change language