UEA London prospectus 2012–2013 - University of East Anglia

Enhancing the employability of our students
How to apply
You will also select one module from each of the
following options:
Climate Change and Sustainability – will aid
your understanding of the different social,
economic and environmental issues that modern
businesses face and how internationally
recognised frameworks and standards can be
used to measure and report sustainable
development. This module will use specific
international case studies to illustrate how
businesses are seeking to manage this area and
maximise its value.
Global E-Business – will develop your knowledge
and understanding of the nature of e-business and
e-commerce and how it differs from traditional
business, as well as analysing key technologies
and the Internet infrastructure.
Leadership and Change – will introduce you to
contemporary thinking about the processes of
change and the role of leadership in those
processes. Specific attention will be paid to
geographical and cultural variation in the ways in
which leadership and change are conceptualised,
analysed and practised.
You will also select one module from each of the
following options:
Entrepreneurship and Small Business
Management – will examine the significance of
entrepreneurship and the small businesses sector
within developed and developing economies, and
develop a research-led understanding of the
factors that affect small business birth, growth,
success and failure in an international context.
International Brand Leadership – covering
both theory and practice you will focus on
understanding how organisations can invest in
building a strong brand image and equity in
international markets.
Performance Management and Governance –
will introduce you to the classical and
contemporary performance management systems
and frameworks from a multidisciplinary and
interdisciplinary perspective. The module draws
heavily on a range of international case studies.
If you are a UK, EU or international student
applying for direct entry to Year 1 of the BSc
International Business Management you will need
to apply online through UCAS (University and
Colleges Admissions Service). Please visit the
UCAS website for further information regarding the
application process www.ucas.com.
If you are currently studying one of the university
preparation courses at the INTO Centres in London
or Norwich you will be assisted with your
application by a dedicated International
Progressions Officer.
For further admissions criteria please call
+44 (0)1603 593711 or email
nbsug.admiss@uea.ac.uk
Supporting you every
step of the way
International business is all
about the practical skills you
need to work effectively with
people from different countries
and cultures in a cosmopolitan
context. Students studying for
the BSc International Business
Management at UEA London are
able to put into practice many of
the skills they are acquiring as
they learn. They do this by working
in groups on diverse projects and
tasks in the setting of London’s
main global business district.
James Cornford, senior lecturer
Norwich Business School
The iconic Gherkin building in the heart of the
financial district and close to UEA London
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