UEA London prospectus 2012–2013 - University of East Anglia

Direct entry to the second year of a university degree
Module descriptions
Introduction to Business
This module provides you with a basic
understanding of business and management.
Topics include: models of management; the
business environment; managing people;
leadership; corporate social responsibility;
organisational culture; human resource
management; managing change; corporate
strategy; marketing; organisation structure;
finance; and budgets.
Developing Business Skills
The module encourages you to develop key
management skills that will help to prepare for a
future career in business and management. Topics
include: management skills and managerial
effectiveness, self-awareness: understanding and
developing yourself; personal development
planning; planning and goal setting; working in
teams; management projects; report writing; written
communication and email; managing meetings;
obtaining data and information; oral presentation
skills and interpersonal communication.
Organisational Behaviour
This module builds up your appreciation of the
nature and historical development of organisational
behaviour. The module introduces key concepts,
theories and methodologies in organisation
behaviour, and develops an understanding of the
linkages between research, theory and practice.
Information Systems and
Business Research
The module introduces you to the use of
management of business applications of
information and communication, the use
of Microsoft Excel and elementary statistical
methods used in business and business research.
Topics covered include: business systems and
information systems; back-end and front-end
information systems infrastructure, access devices
and channels; electronic delivery of goods and
services; the Internet and the web; back and
front-end ICT infrastructure; data security; the
social, economic and political environment of
e-Business; B2C, B2B and C2C, e-Commerce,
e-Marketing and e-Procurement, e-Business
planning, strategy and management; e-Business
development and evaluation; graphical
representation of data; numerical measures of
central tendency; numerical measures of
dispersion; introduction to probability; numerical
outcomes; common patterns in data; continuous
numerical outcomes; and the normal distribution.
Economics for Business
The module introduces you to issues of central
concern in business economics and introduces to
the economic environment in which businesses are
located. Topics include: the demand curve;
responsiveness of demand; the concept of cost;
the supply curve; markets in action; market
structure and competition; monopoly; growth;
externalities; the labour market; conflicts of interest;
transaction costs; introduction to macroeconomics;
aggregate demand and aggregate supply; GDP;
Inflation, fiscal and monetary policy; unemployment;
and global economics.
Introduction to Financial and
Management Accounting
The module provides you with a firm foundation
in the theory and practice of accounting. The
module assumes no previous studies of
accounting and covers the following topics:
the balance sheet, the profit and loss account,
the double entry system, adjustments of
accounting, accounts of limited companies,
costing, budgeting and variance analysis.
English Language and Study Skills
A score of 65% (60% minimum in each
component) is required for entry to year two
of an undergraduate degree course. The English
Language and Study Skills module will help you
reach this level of proficiency. During the module
you will:
• improve your ability to deal with complex
academic texts
• develop your critical ability in relation to
academic writing
• develop your fluency and confidence in
academic discussion
• enhance your ability to extract information from
spoken texts.
The module will include an investigative project
involving research, data collection and analysis,
and a written and oral presentation of methods
and results.
The International Diploma in Business is a very interesting and
varied programme. For example, many of us hadn’t studied
Organisational Behaviour before but after a little while I found
myself using the terminology that I had learnt when I was
interacting with other people, so it is very helpful for us.
Shayan Moinuddin, Pakistan
INTERNATIONAL Diploma IN Business
grade: 67% | now studying international business management
at uea london
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