UEA London prospectus 2012–2013 - University of East Anglia

A top 5 university in London for Business Studies
e-business – will develop students’ knowledge
and understanding of the nature of e-Business and
e-Commerce and how it differs from traditional
business modules, as well as analyse the Internet
infrastructure and the variety of firms competing in
e-Business markets. Lectures will be supplemented
by case studies of e-Business practice, group
exercises and exploration of relevant Internet sites,
thereby demonstrating some of the current
successes and failures of e-Business ventures in
different industries and markets.
Entrepreneurship and Small Business
Management – will provide students with
knowledge of the significance of entrepreneurship
and the small business sector within developed
and developing economies, and to enable a
research-led understanding of the sociological
factors that affect the small business birth, growth,
success and failure internationally.
International Business – will introduce students
to the principles of international business. It is
designed to help students to understand the
international business environment in terms of
variation in political, economic, social, cultural, legal
and ethical dimensions, so that they can influence
the business environment in which they will operate
and become critical consumers of international
business news, research and policy.
The module covers: globalisation; differences in
politics and laws; differences in cultures, ethics, and
norms; the theory and practice of international
trade, foreign direct investment, exchange rates,
and economic integration; multinational enterprises
and cover; foreign market entry; alliances and
acquisitions; managing competitive dynamics; and
strategy and structure.
International Financial Studies – critically
examines contemporary international issues in
banking and financial services through the linking
of theoretical explanations of how banks and other
financial services firms are managed, regulated
and operate to real world and contemporary
concerns within this industry. Within this module,
key issues as to the role of central banks, the form
of banking regulation and international differences
in banking practice and structure will be explored.
Integrated Marketing Communications –
will provide students with an understanding of
the current theories and practices of marketing
communication. The module will provide an
appreciation of how the integration of advertising,
public relations, sales promotions, direct marketing
and other forms of external and internal
communications contribute to the consumer’s
perception of brands. A key element of this module
will be the development of marketing
communication plans to help understand how
segmentation and positioning and other marketing
activities affect marketing communications.
Leadership and Change – will introduce
contemporary thinking about the processes of
change and the role of leadership in those
processes. Specific attention will be paid to
geographical and cultural variation in the ways in
which leadership and change are conceptualised,
analysed and practised.
Market Research – examines how marketing
research supports marketing decisions by
developing knowledge on the qualitative and
quantitative methodologies used in market
research to understand markets and consumers,
and examining the ways in which the information
used to make marketing decisions is gathered,
analysed and presented.
Operations and Supply Chain Management –
will provide students with an understanding of the
management of the creation of goods and services
and their delivery to the customer. The module
combines the core elements involved in the
management of operations and supply chains with
demonstrations of ‘best practice’ from a number
of different commercial sectors in a global setting.
In this way, learning outcomes will be increased
and more easily transferred to the workplace.
Interactive whiteboards in our classrooms
enhance the learning experience
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