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13 September Berlin / Dresden - Corio.eu

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BOULEVARD BERLIN, BERLIN-GERMANY<br />

Boulevard <strong>Berlin</strong><br />

Catchment area<br />

• The catchment area, primary and secondary, of 525.000<br />

Primary catchment area<br />

• Total primary catchment area of Boulevard <strong>Berlin</strong>: 460.000<br />

• Within the primary catchment of Boulevard <strong>Berlin</strong> are the inhabitants of the strong income areas of Grunewald,<br />

Zehlendorf and Stiglitz<br />

• About 100.000 inhabitants can reach Boulevard <strong>Berlin</strong> within a 5 minutes drive and an additional 360.000<br />

potential consumers in 10 to 15 minutes<br />

• The catchment area contains the southwestern area of <strong>Berlin</strong><br />

Secondary catchment area<br />

• Total secondary catchment area of Boulevard <strong>Berlin</strong> 65.000<br />

• Secondary catchment area concentrated towards the south because of very dense retail competition in northern<br />

(city center) direction<br />

• Secondary catchment includes areas as Kleinmachnow, Teltow and Stahnsdorf<br />

• Potential consumers in secondary catchment have a travel time of 15-25 minutes to Boulevard <strong>Berlin</strong><br />

www.multi.<strong>eu</strong>

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