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13 September Berlin / Dresden - Corio.eu

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ARNEKEN GALERIE – HILDESHEIM – GERMANY<br />

0-10<br />

10 - 20<br />

www.multi.<strong>eu</strong><br />

20 - 30<br />

Catchment area<br />

• 180.000 inhabitants: 0-20 minutes catchment area<br />

• The core catchment area will be from the 0 – 10 minutes catchment area and contains inhabitants of Hildesheim<br />

Primary catchment area<br />

• 104.000 inhabitants: 0-10 minutes drive<br />

• The primary catchment area contains the inhabitants of Hildesheim<br />

• Purchasing power index of 108<br />

• People from the primary catchment area are supposed to visit Arneken-Galerie on a frequent basis<br />

Secondary catchment area<br />

• 80.000 inhabitants: 10-20 minutes drive<br />

• Contains a total of 14 towns of which Harsum, Schellerten, Bad Salzdetfurth, Diekholzen, Nordstemmen and<br />

Giesen are the largest ones<br />

• People from the secondary catchment area are supposed to visit primarily Hildesheim for fun shopping more<br />

frequently than neighbouring cities Hanover and Göttingen<br />

Residual catchment area<br />

• <strong>13</strong>6.000 inhabitants; 20-30 minutes drive<br />

• Contains several towns, whereby Hanover is not included because of the retail competition in that area<br />

• People from the residual catchment area are supposed to visit the project on an occasional basis

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