Annual Report 2008 - Central Queensland University
Annual Report 2008 - Central Queensland University
Annual Report 2008 - Central Queensland University
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Strategic Plan<br />
2009-2012<br />
Domestic<br />
Engagement<br />
OUR AIMS<br />
WHAT DO WE WANT TO BE?<br />
CQ<strong>University</strong> will be the preferred provider of higher<br />
education in our region. We will provide pathways of knowledge<br />
and engagement and make a vital contribution to the <strong>Central</strong><br />
<strong>Queensland</strong> economy through revitalising the quality and<br />
diversity of university education in the region and through<br />
distance education.<br />
OUR ASPIRATIONS<br />
WHAT DO WE NEED TO DO?<br />
• Address the shortfall in domestic student enrolments as a matter of urgency<br />
through a range of strategies to build demand, attract students to CQ<strong>University</strong><br />
and improve retention.<br />
• Develop appropriate contemporary programs and courses to meet the needs<br />
of domestic students, increasing participation, access, retention and success<br />
of students.<br />
• Develop new ways to attract students to CQ<strong>University</strong> including building on<br />
marketing initiatives, the re-branding exercise and redressing reputational issues.<br />
• Develop new ways to engage with industry, business and the community via<br />
new learning initiatives.<br />
• Develop new educational models for the future that are aligned with our broad<br />
mission “to be what you want to be”.<br />
• Explore ways to increase distance education offerings and enhance our reputation<br />
as a renowned distance education provider.<br />
OUR DELIVERY<br />
HOW WILL WE DO IT?<br />
• Continue the development of new suites of contemporary programs in areas of<br />
demonstrated demand.<br />
• Implement the new brand.<br />
• Improve customer service led by Navigate CQ<strong>University</strong>.<br />
• Implement Alternative Pathways in <strong>2008</strong>.<br />
OUR QUALITY<br />
ASSURANCE<br />
HOW WILL WE KNOW THAT<br />
WE ARE DOING IT WELL?<br />
• By achieving our student enrolment targets (not necessarily DEEWR targets).<br />
• Increase in domestic student retention rates by 1% per annum.<br />
• 5% increase per annum in number of students entering bridging programs<br />
and progressing to award studies.<br />
• Increase in access and participation rates for equity students.<br />
• Increase the access and participation of Aboriginal and Torres Strait<br />
Islander students.<br />
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