EMG Events executes the maiden edition of NHCQ 2013 - EventFAQs

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4 May 2013, EXPERIENTIAL MARKETING 10
All Starr Jamm returns for ninth
edition at Images Fashion Forum
The ninth edition of the All Starr Jamm took place at
the Images Fashion Forum
in Mumbai on March 20 at
Bombay Exhibition Centre, NSE
Grounds, Mumbai. Bestseller
India’s contracted agency, Cream Events executed the event like
usual. All Starr Jamm is conceptualized by Sameer Malhotra aka
DADDY and Harshad Chavan, the Director of Cream Events.
Speaking about the property, Trishala Jailwala, Executive - Client
Servicing, Cream Events said: “All Starr Jamm provides a creative
platform for professionals, musicians and artists to come together
and celebrate talent, music and celebration. This edition of All
Starr Jamm catered to a special set of audiences belonging to the
retail and real estate industry.”
After Goa Carnival, Goa
Shigmotsav kicks off
After the Goa Carnival organized by Goa Tourism concluded
recently, comes the Shigmotsav festival,
which took place from March 28 to April
10. This was Goa’s answer to Holi which
is Goa’s biggest festival for the Hindus. A
spectacular 14-day display of Goan Hindu
ethnicity and mythology was on show as
the annual Shigmo parade held center-stage in Panjim, Goa.
Shigmo in Goa is essentially a festival of the masses, though it is
celebrated under different names and in different ways in various
parts of India. It is the festival of farewell to winter celebrated on
the full moon day in the month of phalguna (March), the last
month of the Hindu calendar.
Sunburn Arena closes season
with DJ Tiesto
The World’s No. 2 DJ Tiesto ended a
three-city tour in India, in Mumbai,
Bangalore and Delhi, on March 31.
Executed by Percept Live, the tour
was held under the banner of the
Sunburn Arena. Sunburn Arena, for
the first time went to Dubai as well,
where Tiesto performed on March 28.
Commenting on Sunburn Arena’s final tour of the season,
Shailendra Singh, Joint Managing Director, Percept Limited said:
“Sunburn Arena tours have become extremely popular amongst
fans who want to experience the ultimate thrill of EDM and their
favorite artists right in their home city. We continue to bring the
world’s top artists to Indian shores and raise the profile of EDM in
the country.”
Bestseller India presents Allure at
India Fashion Forum
Bestseller India presented Allure
on March 20 at India Fashion
Forum which was held at Bombay
Exhibition Centre, NSE Grounds,
Mumbai. The event was conceived and conceptualized by Cream
Events to showcase the latest Spring/Summer 2013 collection of
Bestseller India’s brands - Jack & Jones, Only and Vero Moda.
Speaking about the event, Wilson D’Souza, Senior Manager
- Operations, Cream Events said: “The fitting room
accommodations, permissions, celebrity briefings, sound and light
technicalities and trials - everything was done a few times over to
ensure a seamless flow. The ‘Watchout’ technology used was oneof-its-kind
with live animations and graphics in real time to make
the visual story more impactful and larger than life.”
Reliance Entertainment plans an
evening with Steven Spielberg
Reliance Entertainment recently organized an evening with
Steven Spielberg and Amitabh Bachchan in March at Taj Land’s
End in Mumbai. Fountainhead
Promotions & Events was
appointed to execute the event.
Speaking about the event, Suzanne Cherian, Event Operations
and Client Service, Fountainhead Promotions & Events said:
“Working with Reliance Entertainment for the first time was
nothing short of a pleasure, mainly because of the support
extended by the client in terms of constant communication and
providing valuable inputs which went a long way in making the
event a grand success. Fountainhead is proud and truly humbled
to be associated with an event of such high prestige.”
Pond’s Femina Miss India 2013
reaches grand conclusion
The Pond’s Femina Miss India 2013 Finale saw a grand
celebration of Indian beauty personified
by 23 finalists. The 50th edition of the
property was executed by Fountainhead
Promotions & Events whereas Cineyug
scripted, conceptualized, managed and
directed the show, which took place at Yash
Raj Studio in Mumbai.
Speaking about Fountainhead’s role, Natasha Devadiga, Assistant
Manager - Event Operations and Client Service, Fountainhead
Promotions & Events said: “Fountainhead was responsible for
complete on-ground production which included lights, sound and
front stage management. While the overall execution was done
by Fountainhead, the stage and set design was done by Shyam
Bhatia, and the television partner was Colors TV.”
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