EMG Events executes the maiden edition of NHCQ 2013 - EventFAQs

We turn any obstacle into a stepping stone.
ALSO FEATURED
4 May 2013, EXPERIENTIAL MARKETING 39
CONFERENCE / CONVENTION OF THE YEAR
Gold | ENTRY TITLE: IBM- Software Universe 2012 | ENTRANT: George P Johnson
The aim of IBM-Software Universe
2012 was to build on IBM technology
leadership status to deliver inspirational
technology value, and to showcase IBM
Software capabilities. The theme of the
event was “Meet Possible”.
The set up for the Panoramic Projection
& Visual Symphony was one of the largest
of its kind - a seamless Watchout projection of 148x14 feet with resolution of 8000x768
pixels. Demo Experience Zones were created in a larger than life format connecting to
each of IBM’s Software Capabilities for Front office digitization. The event kick started
with the Launch AV for IBM’s Front office Digitization (Panoramic Projection with Visual
Symphony) where the AV ended in such a way that a vector image of first speaker walked
on screen digitally and walked out of the screen physically creating an illusion. The
event then continued in a chat format where for every session there was an IBM Great
Mind and a proven customer case. There was also a grand performance where “Visual
Symphony Maestros” conducted a swirling orchestra of powerful images and ideas in time
with spectacular orchestral music. The Front Office Digitization concept was brought
alive through powerful and interactive panoramic projection systems where elements that
talk about the Digitization of Business moved across screens onstage in a variety of special
effects in real time. There were more than 2000 customers and over 400 IBMers over the
course of the 2 days.
Silver | ENTRY TITLE: Finacle Conclave 2012 | ENTRANT: Showtime Events (India) Pvt. Ltd.
Finacle Conclave 2012, now in its
seventh year, is Finacle’s flagship banking
leadership forum that brings together top
names from the world of banking and
finance and pegs the financial product
brand from Infosys as a thought leader in
the Financial Services space. This global
meeting of financial super minds is a
power-packed event that facilitates sharing
of ideas and best practices among leaders
in this space.
The theme narrowed down on was ‘UnThink’, a radical, simple, relevant and yet
powerful statement encapsulating the objective for this year’s event which was to trigger
‘out-of-the-box’ thinking. Fairmont in Monte Carlo, France was selected as the location
to host the conclave. A three-day set of experiences with a curtain raiser film urged
delegates to rediscover the spirit of innovation. What followed was a performance by
Erik Wahl, an artist, author and an entrepreneur all rolled into one who spoke about the
‘whys and hows’ of changing the norms with radical thinking. This was followed by an
address by Dr. Kjell Nordstrom, a Management Guru. Three key tracks were created to
guide the deliberations –“Unthink Business Models”, “Unthink Customer Connect” and
“Unthink Business Processes”. The agency leveraged webcasting to reach out to a larger
audience, and created a Live Virtual Session that saw participation of 55 delegates from
48 different banks across the world. Delegates were also given a walking tour of Monaco
and a Welcome Dinner featuring a performance by Mademoiselle Paillette – an act with a
flavour of the French Baroque Era.
Silver | ENTRY TITLE: Goafest 2012 | ENTRANT: Seventy EMG
In its seventh year, Goafest is India’s
biggest and best marketing and advertising
festival and a tribute to the brightest, most
remarkable minds in the business. Each
year delegates get an opportunity to interact
with global bigwigs through knowledge
seminars and witness two intense battles for
top honours in the Media and Creative Abby Award ceremony.
For the second time, the festival was specially created, designed, produced and executed as
an ‘Ad Village’ in the confines of the Zuri White Sands, Goa. The venue design for year
2012 was inspired by the beautiful Golden Palms of Goa. The key aspect from year one
for Goafest has been to build it as a brand and make it the biggest aspiration for the TG.
The festival kicked off with an ‘Industry Conclave’ where the heads and influencers of
advertising and media reflect and debate issues and challenges facing the industry. With
an objective to create a non-stop 24-hour agenda of performances, beach parties, industry
seminars, live bars, international performers, incredible food for over 3,000 agency creative
brains to let their hair down, to go barefoot on the sand, Goafest has been reaching newer
heights year after year. The knowledge and learning seminars had names like Lucas Watson,
Jonathan Mildenhall & Tim Love. The artist line up included Jalebee Cartel, DJ Aktar,
Zedde and some great artists from Goa to give a local flavor to the event. The event saw over
3000 delegates attend, and 1500 pieces of original creative work displayed.
Bronze | ENTRY TITLE: Petrotech – 2012 | ENTRANT: Encompass Events Pvt Ltd
The PETROTECH series of International
Oil & Gas Conferences and Exhibitions
is a biennial platform for national and
international experts in the oil & gas industry to exchange views and share knowledge,
expertise and experiences. The agency’s key task was to plan, produce and execute the entire
cultural programme for the 2012 series of conferences.