EMG Events executes the maiden edition of NHCQ 2013 - EventFAQs

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4 May 2013, EXPERIENTIAL MARKETING 13
9XM relies on BTL to engage
audiences
9XM is a Hindi music television channel owned by 9X Media
Pvt Ltd. Launched in 2007, it airs the
latest Bollywood songs interspersed with
jokes and anecdotes. Amar Tidke, Sr. Vice
President and Content Head, 9X Media
Group talks to EVENTFAQS about what
makes the channel tick, its take on BTL marketing, and how
it has replaced real VJs with animated characters as part of its
programming.
Radio City Freedom Awards to
reward and celebrate indie music
Radio City 91.1 FM announced the launch of Radio City
Freedom Awards on April 5 in
Mumbai which will celebrate the
‘Indie’ music genre. The platform
aims to recognize and reward
independent music across different
genres and languages. The call for
entries has begun and the gala award night is scheduled to take
place on May 31.
On the channel’s decision to steer clear of VJ dominated formats,
Tidke elaborated: “While other channel were bombarding viewers
with VJs and format based shows, 9XM decided to present
Bollywood hits in its purest form. The channel’s programming
strategy of airing hits combined with animation and humour has
struck a chord with viewers and resulted in the incredible success
of the channel.”
The sixth edition of the News Television (NT) Awards 2013
celebrated the best in news business on
March 25 at New Delhi’s Taj Palace Hotel.
The awards ceremony was organized by
Indiantelevision.com as a part of the
end of the sixth Indian News Television
Summit.
Commenting on the event, Anil Wanvari,
CEO and Founder, Indiantelevision.com said: “We received more
than 1000 entries from various news channels and had help from
those in public life and from journalists in Delhi, Mumbai and
Hyderabad to short list the winners. The awards are growing in
strength and I thank the industry for all the support.”
Viacom 18 Media organizes
Comedy Central Sugar Sammy
Viacom 18 Media recently organized the Comedy Central
Sugar Sammy Tour which took place
in March at Bangalore, Delhi and
Mumbai. Fountainhead Promotions
& Events was appointed to execute his first three-city tour in
India.
Speaking about the mandate given to Fountainhead, Suzanne
Cherian, Event Operations and Client Services, Fountainhead
Promotions & Events said: “This being Sugar Sammy’s first widescale
performance in the country, Viacom wanted to ensure that
the planning and carrying out of the entire event right from the set
fabrication to the on-ground execution was flawless. Fountainhead
shares a special rapport with Viacom.”
Speaking about the objective of the platform, Apurva Purohit,
CEO, Radio City 91.1 FM said: “Radio City Freedom Awards is
a pioneering effort to celebrate independent music. This attempt
is to provide a pedestal for the immense talent of indie artists
producing rich & diverse music.”
Red FM as Principal Sponsor for
Hyderabad SunRisers
News Television Awards
celebrate best in news business
Red FM is all set to associate itself
with the cricket fever that has taken over
the nation in the form of Pepsi Indian
Premier League. The brand is playing
the role of the Principal Sponsor of
Hyderabad SunRisers, an IPL team, and is
conducting numerous branding initiatives
for the same.
Speaking about associating with the platform, Nisha Narayanan,
Chief Operating Officer, Red FM said: “It is a remarkable feat
for us to have attained the status of being the principal sponsor
of ‘Hyderabad SunRisers’. We beam in pride as the Red FM logo
will shine bright on every team member’s jersey. iI am sure our
campaigns surrounding the PEPSI IPL will garner a huge response
from cricket frenzy fans across our network.”
Grazia organizes Young Fashion
Awards 2013
Grazia, a property of Worldwide Media, recently organized
the Grazia Young Fashion Awards
(GYFA) 2013 on April 5 at Taj Lands
End in Mumbai. Cream Events was
appointed to execute the show which
was conceived and conceptualized by the Grazia team and Cream
as well.
Speaking about the event, Wilson D’Souza, Senior Manager -
Operations, Cream Events said: “The room was converted into
a colourbox with minimal seating and neon colored pouffes.
The event on the whole was flawless with an absolute smooth
execution, though it wouldn’t have been possible without support
from Grazia Team.”
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