EMG Events executes the maiden edition of NHCQ 2013 - EventFAQs

Promo Power
4 May 2013, EXPERIENTIAL MARKETING 08
XBOX holds event for new game
launch
The creative and interactive launch of ‘Gears of War:
Judgment’, the fourth in the Xbox
360 ‘Gears of War’ game series,
took place on March 19 at Canvas
in Palladium Mall, Mumbai. The
event was managed and executed by
Communique Marketing Solutions
Pvt. Ltd.
Commenting on the brief given to them, Vandana Aggarwal,
Strategy and Concept, Communique Marketing Solutions
Pvt. Ltd. said: “The brief given to us was to create an exciting,
informal launch experience in line with the military sci-fi ‘Gears
of War’ game brand, which is dynamic, engaging and immersive.”
Shobiz manages the finale of
‘Your Wish is My App’ initiative
‘Your Wish is My App’ initiative launched by Nokia Lumia in
association with NDTV recently
concluded on March 22 with a grand
finale ceremony at T-series Studio,
Film City, Noida. The multi city
reality contest was managed and
executed by Shobiz Experiential Communications Pvt. Ltd. which has
been associated with Nokia since the past three years.
Commenting on the event, Deepak Madan, Branch Head- North,
Shobiz Experiential Communications Pvt. Ltd. said: “Nokia is a very
special brand for us and it is our all-time endeavour to ensure that,
we go an extra mile when it comes to executing any Nokia event. It’s
natural that with every new campaign our team not only performs to
its maximum potential but also acquires knowledge and skill sets.”
Castrol organizes retail drive in
three cities to increase sales
With the objective to increase its sales in Bangalore by taking
the competition head on,
Castrol decided to convert the
top 70 retail outlets and make
them ‘Castro Magnatec’ outlets.
The top 70 outlets were identified by Castrol and refurbished.
TracyLocke was appointed to execute the campaign.
Speaking about the campaign, Jaya Jamrani, Group Product
Manager - PCO, Castrol India said: “The retail transformation
is a critical aspect of our marketing strategy - the dedication and
shared vision with which the TracyLocke team has spearheaded
the project is commendable. They have been able to turnaround
excellent quality work in very tight timelines, and what is most
endearing to see is the sense of ownership and passion with which
the TracyLocke team work on this project.”
Coca-Cola launches a new
campaign
Coca Cola launched a campaign
in April with the underlying
theme of spreading happiness.
Titled ‘Bewajah Khushiyan Lutao,
Coca-Cola Pilao’, the campaign attempts to put across refreshing
communications by encouraging consumers to spread happiness
with a Coca-Cola bottle.
Speaking about the campaign, Anupama Ahluwalia, Vice
President, Marketing, Coca-Cola India and South West Asia,
said: “Brand Coca-Cola has been at the forefront in making a
cultural point of view that encourages optimism and positivity in
our everyday lives. This summer, the ‘BewajahKhushiyanLutao,
Coca-Cola Pilao’ campaign inspires everyone to spread and share
happiness without any reason, through little gestures like sharing
an ice cold bottle of Coca-Cola.”
Megamart organizes live Angry
Birds game to promote walk-ins
In a bid to create a buzz around
Megamart’s Arambakkam store at
Chennai and in order to drive walk-ins,
Megamart organized a live game of
Angry Birds at the store on April 20 and 21. The idea for the Angry
Birds game was conceptualized and the activity executed by Outlook
Events& Activation.
Talking about the mandate given to them, Vijay Raj, General
Manager, South India, Outlook Events & Activation said: “We
were required to come up with something which was different yet
interesting. The brief helped us understand the requirements and
that’s how we decided to do a live version of Angry Birds which is a
favourite amongst adults as well as children.”
Toyota Kirloskar carries out
activations for its popular cars
Toyota Kirloskar carried out mall activations for its highly
popular cars Toyota Etios and
Toyota Etios - Liva on April 6 and
7 at Himalaya Mall in Ahmedabad
and Center Square Mall in Baroda.
Swastika Entertainment Pvt. Ltd.
executed the activations after winning
the mandate for managing the activity.
Commenting on the objective of the activations, the spokesperson
at Swastika Entertainment Pvt. Ltd. said: “We wanted to create
awareness for the new unique features of both cars. We wanted
people to experience the same at the setup so test drives were also
arranged for interested customers.”
For latest updates on events and on-ground promotions from across India, log on to www.eventfaqs.com