EMG Events executes the maiden edition of NHCQ 2013 - EventFAQs

More documents

Recommendations

Info

The most important thing to remember is this: to be ready at any moment to give up what you are for what you might become. 4 May 2013, EXPERIENTIAL MARKETING 32 Gold | ENTRY TITLE: Bacardi Nh7 Weekender : DEL + PUNE + BLR | ENTRANT: OML Entertainment Pvt. Ltd. (This entry is a Gold winner in the Category Entertainment Event of the year. Please see pg. 27) Silver | ENTRY TITLE: Royal Enfield at the Bacardi NH7 Weekender | ENTRANT: OML Entertainment Pvt. Ltd. Royal Enfield wanted to create brand awareness and interactivity for their newly launched bike the Thunderbird 350 & 500 as well as their existing product line. The activity needed to retain elements of the brand yet include innovative ideas. OML took Royal Enfield to the Bacardi NH7 Weekender 2012 which spanned across Delhi, Pune and Bangalore over three months creating over 60,000 festival goer interactions. A centrally located space at the festival was converted into the Royal Enfield Café where festival goers could kick back and enjoy the grungy vibe and customised drinks like the ‘Flying Flea’ and ‘Quick Throttle’. The only area in the festival with seating and a bar, the café saw massive foot falls and hang time exceeding most other brand areas. A Royal Enfield Reserved Parking was created at close proximity to the entry gate where only festival goers arriving on Royal Enfields were allowed to park. Tired riders could also get complimentary customised Rider Relief Massages at the Spa on the festival grounds. While the riders enjoyed the festival, their bikes were serviced at the RE Complimentary Service Garage adjoining their parking space. One RE bike travelled all three weekenders and was customised by artists at each festival. The bike is now a part of a digitally driven 4-week give-away campaign where participants have to create a unique sound track using the Royal Enfield bike thump. A post event survey showed that Royal Enfield was in the top three brands noticed, liked and interacted with at the festival. INCENTIVE TOUR OF THE YEAR Gold | ENTRY TITLE: The Year End Convention 2012 | ENTRANT: Encompass Events Pvt Ltd HSBC Retail Banking & Wealth Management unit’s first quarter of 2012 saw a great start and as a part of its recognition programs was to take the top 250 performers of 2011 and the winners of the 100 day campaign ‘Get Set Score’ across categories for an incentive trip to Phuket, Thailand and treat them to 100 WOW Experiences. The theme for the year set was ‘SCORE…100 ki OR’. This concept was translated by the agency over 3 days with 100 WOW experiences conceptualized and executed. For example, Experience 1 saw a larger than life shopping bag welcom all the guests as they entered the Phuket Airport where they were then asked to pick out a welcome gift for themselves. For Experience 2, a bandwagon of 100 performers which included the Thai welcome parade, Thai dancers, traditionally dressed Thai women, victory drums, Ramayana dancers, and Ang-Kaloong dancers welcomed and escorted the guests in a procession as they arrived at the hotel. Experience 42 was an Amazing Race, and Experience 77 and informal beach dinner. Experience 89 consisted of beach activities, and Experience 96 The Awards where 250 winners were awarded personalized trophies and certificates. Experience 100 was a performance by Shaan and DJ Killa. The trip saw the number 100 reinforced, and had a total of 6 set ups created over a period of 3 days, each one in line with the theme. The objective of motivating performers through the R&R platform was successfully achieved. Silver | ENTRY TITLE: International star club | ENTRANT: My Leisure Breaks Pvt Ltd top 25 achievers and their families were taken Switzerland. The idea behind ICICI Prudential’s annual convention “Star club” is to create an incentive experience for their top performing insurance agents and their families. The convention was divided into two levels - the top 400 agents attended the main convention at Barcelona and the The delegates were kept enchanted with an array of exotic venues spread across the itinerary. This was the first convention event of the company’s to be conducted at venues like castle Monjuic and the MNAC museum in Barcelona. In order that all delegates participate in the itinerary together, the agency even struck a special deal with the airlines whereby flight timings were changed enabling all delegates to get to Barcelona on a common flight connection. In addition, special permission from the Mayor of Barcelona was granted in order to hold an event at the hill top historic site of castle Monjuic. Also, a special beach experience luncheon was created at the Shokos lounge located on the beach in Barcelona, while a gala event was organized with a formal setting at the MNAC museum famous for its grandeur and location. The client was also pleased with the quality and standard of Indian food served at all the meals. At Switzerland, a grand dinner party was hosted at an exotic location - a cave in the wilderness with the entrance of the cave was hidden by a waterfall.
Everyone wants to stay on top, but all the happiness and growth occurs while you're climbing it. ALSO FEATURED 4 May 2013, EXPERIENTIAL MARKETING 33 Bronze | ENTRY TITLE: Raymond Presidential Conference | ENTRANT: Event Crafter present the fabric only to the members of the Chairman’s Club, a special preferential cum loyalty club plan. Raymonds has a tradition of keeping its top business associates and trade partners well informed regarding the latest fabric developments that the brand introduces. Raymonds had recently innovated and produced a super premium range of suiting fabrics branded as the Presidential Collection. The company decided to showcase and The list of attendees at the conference comprised the top 130 dealers in the country. Umaid Bhawan Palace in Jodhpur was the venue selected. The conference was planned in a way that the sessions and the special speaker’s workshop wound up by lunch and was followed by the showcasing of the collection. Every detail was taken into account. The agency created customized room tags, message tags and special welcome tent cards bearing the dealer’s name which was placed in the rooms of the participants of the conference. The set-up of the conference included a red carpet, while the stage design was a combination of a classy black and white with prominence being given to the branding. A special memento of the Chairman’s Club mnemonic design was created and launched. The launch of the Chairman’s Club was followed by raising a champagne toast to hail the club. This was followed by a grand buffet and a classical Sitar recital. The launch of the Chairman’s Club has further strengthened business relations between the brand and the trade partners. Also, overall business has experienced an encouraging growth post the conference. EDUCATION PROGRAM/TOUR OF THE YEAR Gold | ENTRY TITLE: Panasonic “Prithvi Vandana” | ENTRANT: Panasonic India Pvt. Ltd take collective steps towards saving the environment. Panasonic is actively engaged in corporate citizenship activities to develop a sustainable society in line with its global policy. Prithvi Vandana is a nature empowerment program to impart knowledge about global warming and climate change using theatre as a mode of communication. Panasonic intends to reach out to 240 schools in 24 cities across India with this initiative encouraging participants (students of grade 6 to 12) to This program was kick started in August 2012 and to meet its goal created ‘Ecoskool,’ a nationwide education programme was launched. The Ecoskool concept encourages and engages young minds to contribute to a greener tomorrow. In the Ecoskool programme, students aged 9 to 12 years learn about various ideas for environmental sustainability and energy efficiency. Seeking to generate an interest in environmental topics, badges and certificates are given out. In the fiscal year 2011-2012, the company reached out to more than 21,000 students. The program also reached out to almost 150000 people either by way of direct student participation, parents, teachers, peer group and event participants to name a few. All these people have been sensitized to conservation issues through the program based on a child-to-home concept where in the first stage students were sensitized to environmental issues, following which they acted as peer educators, spreading the message to family members, friends, relatives and society at large and pass on this message of environment conservation. Silver | ENTRY TITLE: Microsoft TechEd 2012 | ENTRANT: Encompass Events Pvt Ltd Tech Ed India 2012 is Microsoft’s flagship annual technology conference with key notes and breakout sessions. Tech Ed is about support to the trade and bringing to web and programming students, designers, and architects the latest programs, software, ideas, solutions, etc. The brief was to execute Tech Ed 2012 as a technologically advanced event with innovation across the floor. The concept underlying all creatives was “GO BIG”. The idea was to inspire participants to broaden their horizon of thinking, come up with innovative ideas and thus stand out in the crowd. Being a predominantly student oriented event, the venue was inspired by the all new Windows 8 tiles, and was colourful and vibrant and added to the energy and excitement of the event. TechEd India 2012 brought together a stellar lineup of speakers, along with over 120 learning opportunities - in the form of technical sessions, hands-on-labs, chalktalks, demo extravaganza, certifications, round tables, product tents, expo, and much more during the 3 day event.. With 1, 00, 000 sq. ft. of conference space and 670 ground support staff, this knowledge-sharing platform was mammoth in scale. 120 Technical Sessions, 9 Labs and the Demo extravaganza enthralled the TechEd audience. There were 9 event keynotes, 11 exclusive segments, 24 technology tracks, 130 breakout sessions and labs, and 415 Microsoft certifications. The onsite event, held at Bangalore’s Lalit Ashok Hotel, was attended by more than 3000 technology professionals every day. The event was also broadcast live over internet, which was viewed by more than 100000 unique individuals.
Page 3: Events Entertainment Promotions MIC
Page 6: CONTENTS 4 May 2013, EXPERIENTIAL M
Page 9 and 10: MICE 4 May 2013, EXPERIENTIAL MARKE
Page 11: Sports Rush 4 May 2013, EXPERIENTIA
Page 14 and 15: Industry Watch Destination Chengdu
Page 16 and 17: we just don’t promise we deliever
Page 19 and 20: ALSO COVER FEATURED STORY Others dr
Page 21 and 22: We turn any obstacle into a steppin
Page 23 and 24: Don't be satisfied with stories, ho
Page 25: Everyone wants to stay on top, but
Page 28 and 29: Others dream of great accomplishmen
Page 34 and 35: Pleasure in the job puts perfection
Page 36 and 37: for a thunderous star studded sh Ev
Page 38 and 39: 4 May 2013, EXPERIENTIAL MARKETING
Page 41 and 42: Don't be satisfied with stories, ho
Page 43 and 44: Everyone wants to stay on top, but
Page 45: Others dream of great accomplishmen
Page 51 and 52: The most important thing to remembe
Page 53: Others dream of great accomplishmen
Page 61 and 62: ec.eventfaqs.com/manasvivyas
Page 70: RNI registration 108290/2010 Postal

EMG Events executes the maiden edition of NHCQ 2013 - EventFAQs

Create successful ePaper yourself

Delete template?

Save as template?