EMG Events executes the maiden edition of NHCQ 2013 - EventFAQs

Pleasure in the job puts perfection in the work.
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4 May 2013, EXPERIENTIAL MARKETING 27
Bronze | ENTRY TITLE: Horlicks Mission Exams 2012 | ENTRANT: Krayon - EduMedia India Pvt. Ltd
In 2006 Mission Exams was launched to
equip students with skills to cope with
exam stress and create awareness on the
importance of a healthy mind and body
for an improved academic performance
with the TG being children between 9 – 17
years of age, their teachers and parents.
To take the Mission Exams property to
the next level, the agency proposed the
concept ‘Brain Ready – Body Ready’
for the 2012 edition. A school contact
program for students and a workshop for the teachers was conceptualized which was
conducted in 3 modes. Mode 1 consisted of the School Contact Program (SCP) which
aimed to educate school students and their parents through interactive workshops.This
SCP was conducted in two parts with separate workshops for students and parent. The
students’ workshop was led by a psychologist or nutritionist. Following the screening
of a film on basic hygiene, the MC provided tips on ‘Being Healthy’, and students were
asked general questions on study habits and prizes like mugs, exam pads were handed
out. Student health booklets and exam planners with illustrative lessons on study tips and
plans and Horlicks Gold sample packs were given out to all. The workshop for parents
was led by qualified nutritionists in all cities. Mode 2, Train the Trainer Workshop was
for teachers and principals and focused on how principals and teachers could guide
and help students to handle exam time better. Mode 3, the Shadow Campaign, was
conducted to reach out to schools that were not a part of the workshop or SCP. As a
part of the campaign, 20,000 students’ booklets, Teachers’ booklets, Exam Planners and
Horlicks Gold sample packs were distributed to all the students and teachers. This contact
programme reached out to 116,100 students across 20 cities.
ENTERTAINMENT EVENT OF THE YEAR
Gold | ENTRY TITLE: Bacardi NH7 Weekender : DEL + PUNE + BLR | ENTRANT: OML Entertainment Pvt. Ltd.
developed from a 3 day event in Pune attended by around 10,000 people from Pune and
Mumbai to a 7-day event attended by 65,000 people across 3 cities. Today it is a national
festival.
The idea for Bacardi NH7 Weekender
was conceptualized basis the insight that
the youth are no longer confined to a
single genre of music. The festival was
conceptualized as something all about
going together, discovering new music,
and creating fond memories. The festival
The brief for year 3 was to take this property to 3 cities while maintaining the quality of the
talent, and visitor and brand experience Bacardi NH7 Weekender. OML Entertainment
achieved this, managing over 100 bands. The focus was on big things that were doable, but
little things were not forgotten (smiling bouncers, well planned entries, quick coupon lines,
seamless production for the performances, great weather, planning around exams, etc).
Most importantly talent was of top most importance. In addition to a footfall of over 65,000
people over 7 days, the festival reached over 2 Lakh Fans organically on Facebook. The
Bacardi NH7 Weekender Brand of festival is now the gold standard of festivals. It now has
credible talent around the world, and is constantly receiving enquiries from various parties
on how they can participate, as it is, arguably the top platform festival in the Asian Region.
Silver | ENTRY TITLE: Teacher’s Achievement Awards, 2012 | ENTRANT: Wizcraft International Entertainment Pvt Ltd
Achiever Award. The brief was to strengthen the stature of Teacher’s Achievement Awards
with the aim to synchronize the concept of “Mark of Achievement”. After the success of
“Ten Years of Saluting Achievement”, the objective was to take the 11th edition of TAA to
the next level.
Teacher’s Achievement Awards is an
annual property which recognizes and
rewards individual excellence and
exemplary achievement in the genres of
Business, Sports, Communication and
Entertainment. Each year achievers are
saluted within these individual categories.
It also seeks to honour one exemplary
achiever across all categories with a Lifetime
Achievement Award and Global Indian
A list of prospective individuals across categories was shortlisted and their profiles were
prepared keeping in mind the evaluation criteria set by the KPMG- the audit firm and
official partner. After the Advisory Board received a ranking sheet, an invitation letter
was sent to the top ranked nominees. The 13-episode series saw achievers discuss what
achievement stands for, for them. The finale episode was the red carpet event. The evening
saw 500 guests attend and for their entertainment a breathtaking dance performance was
provided by Eric & Georgia depicting the different award categories. Maansi Scott also gave
a wonderful performance of the TAA Anthem and Boman Irani sang ‘My Way’. The Grand
finale also witnessed solo acts followed by splendid performances- Jugalbandi between
Anushka Shankar, Medieval Punditz, Karsh Kale and Angaraag ‘Papon’ Mahanta. Guests
also witnessed the Teacher’s Achiever’s Walk choreographed by Appu Tanya.