EMG Events executes the maiden edition of NHCQ 2013 - EventFAQs

The most important thing to remember is this: to be ready at any moment
to give up what you are for what you might become.
ALSO FEATURED
4 May 2013, EXPERIENTIAL MARKETING 42
TELEVISED PROPERTY OF THE YEAR – BUSINESS/KNOWLEDGE
Silver | ENTRY TITLE: IndianOil Solaris Quiz | ENTRANT: Event Management Group
In 2012, IOCL was 83rd in Fortune
500 list but was looking beyond oil and
was proactively developing other energy
competencies, to reposition IOCL as
an Energy company committed to the
‘Environment’. The client needed to
underscore the core vision of being
acknowledged as “The Energy of India.”
This led to the conceptualization of the
IndianOil Solaris Quiz telecast on NDTV
profit.
Since Quizzing is a knowledge platform which has transited from pedagogic to andragogic
style and has become multimedia -interactive besides being livewire-experiential, the
T&D department of Indian Oil decided to revamp the erstwhile Petro Quiz as newgen
Solaris Quiz. Riding on quizzing as an interactive platform that connects well with
young executives, the event was formatted to start with the positioning strategy of being
conducted as India’s first and only quiz on Energy and Environment on a nationwide
scale, the first ever innovative national in-house online open to more than 5000
Indian Oil employees in the country, and the first ever employee engagement activity
to encompass all employees of the sponsor organization touching all 5000 employees
of IOCL. The quiz then fanned out over two months across 19 states and regions. Post
activity branding and publicity included reports in in-house magazines, live telecast on
intranet, reports in several industry journals like Energy Next Magazine, etc. This was the
first time young executives and not just Chairmen of Public Sector companies converged
on a common platform to underscore their continuing interest in environmental activism
and increased commitment to nonconventional energies.
ADVERTISER FUNDED PROGRAM OF THE YEAR WITH ON-GROUND CONNECT
Gold | ENTRY TITLE: Dewarists Season 2 | ENTRANT: OML Entertainment Pvt. Ltd.
the NH7 weekender, a collaborative stage where musicians explored working together for
a unique presentation.
Dewarists was established as an
independent property to bring forth
the Dewar’s Whiskey brand message,
“Somethings are just worth doing”. The
property had to be of high quality, and
needed to be digital and main line. It also
had to be scalable (Events, TV, Online).
The idea came from the Dewarists Stage at
This became a possible concept for a TV show which had to have 3 main elements
- Artist 1 - Artist 2 and location. That collaboration became the crux of the content. The
Dewarists is the most successful Social Media Engaging AFP this year. It was renewed
in Season 2 and a renewal for Season 3 is now being funded by the channel partially to
increase the scale of the content. Possibly foreign locations and even more international
artists are on the cards. Close to 16,000 people subscribe to The Dewarists Youtube
channel, which has 4 million views of 90 official video clips. The Dewarists also witnessed
another 2 Million Views on other platforms like Vimeo and Facebook, and is the No #2
Brand Page in terms of views and engagement on YouTube India. The sales of Dewarists
have doubled since the advent of the first episode of season one, while the Brand do not
spend on anything other than the Dewarists TV show and its extension. Dewar’s USA is
currently working on importing this concept of collaborative artist and location videos
from India.
Silver | ENTRY TITLE: 1000 CFO’s 1 Event | ENTRANT: Groupm
Although globally Principal Group is a
well-known brand, in India they were
still trying to build their brand awareness
and equity. Their biggest clients being
large institutions, treasurers, and Chief
Financial Officers of these institutions,
and they wanted to reach out to these
stakeholders.
An exclusive event format called “The
Financial Leadership Conclave” was conceptualized, and NDTV Profit was roped in as
knowledge partner. This association brought heavy weight names as key note speakers,
and a very strong panel was invited to attract CFOs of the top companies in India.
Prominent financial policy makers of India like Shri. Subir Gokharan, Deputy Governor,
Reserve Bank of India was got on board for the Mumbai chapter, and Dr. Montek Singh
Ahluwalia, Deputy Chairman, Planning Commission for the Delhi event as key note
speakers. An illustrious panel of CFOs and Chairmen of companies like Indian Oil,
L&T, Genpact, etc were assembled. The entire top segments of CFO’s from the leading
Fortune companies in India were invited through various direct and indirect channels.
“The Financial Leadership Conclave” was a resounding success and effectively opened
a conversation window between the CFOs and Principal Financial. Principal Financial
owned this event property by leveraging trust to their target audience present at the
conclave and showcasing their own stature in the financial gamut of Indian economy by
association with such prestigious names.