EMG Events executes the maiden edition of NHCQ 2013 - EventFAQs

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4 May 2013, EXPERIENTIAL MARKETING 29
Bronze | ENTRY TITLE: Up in the Air - Delhi International Kite Festival | ENTRANT: Rashi Entertainment Pvt. Ltd.
Delhi Tourism and Transport
Development Corporation wanted to
execute a creative presentation for their
annual event, ‘Delhi International Kite
Festival’. The event was organized at India
Gate Lawns as master kite makers and
flyers from all over the world were brought
in to demonstrate their unique creations.
There were various competitions amongst
the experts interspersed with cultural
shows in evening.
Kite flying experts from the United Kingdom, France and Indonesia attended as did
national experts from Chennai, Hyderabad, Chandigarh, Gujarat, and Jodhpur. The
event drew a big crowd of kite enthusiasts. Delhiites, who have been hooked on to this
sport for years, witnessed the visual delight. The cobra kite, a 110-foot long kite, owl kite,
a box kite and kite trails, one with 100 kites, were some of the major attractions. The
festival had stalls displaying kites of different shapes and sizes — from one square inch
to 70 square inch. A special theme pavilion depicting the various types of kites from
across the world was also put up. Colourful spindles suspended from tree branches and a
display of massive demo kites were some of the other highlights. Kites made of bamboo,
tissue paper, elastic paper and cloth were also on display. More than 50,000 people
witnessed this 2 day extravaganza. The entire setup for this event was done in 14 hours.
With the success of this edition of the Kite Festival, the Delhi Tourism Department is
contemplating inviting more participants and making it a bigger event next year.
LIFESTYLE EVENT OF THE YEAR
Gold | ENTRY TITLE: Van Heusen X Lifestyle Fashion Show | ENTRANT: Fountainhead Promotions & Events Pvt. Ltd.
The show was organised to launch a
new clothing line “X Lifestyle”. As the
clothing line was focused on people who
are regular travellers, the idea was to
conduct this launch at the Jet Airways
hanger in Mumbai and have a fashion
show displaying the clothing range with a
show stopper and a celebrity emcee. The
idea was to step out of the ordinary and
showcase the X-Factor.
The ordinary hangar was transformed into a glamorous backdrop for the fashion show.
The evening started with revelation of the newly branded aircraft. Models walked the
ramp in a choreographed sequence using entrances of the aircraft as entry and exit
points, while the Van Heusen branded Aircraft served as the backdrop to the models.
The evening was a fantastic display of fashion and glamour which saw the participation
of prominent entrepreneurs sashaying down the specially created ramp along with top
models of the country. Post the show guests interacted with the models over light finger
foods and non-alcoholic beverages, a first at the jet airways hangar. The Van Heusen – X
lifestyle Aircraft flew for a month to various metro city like Mumbai, Delhi, Kolkata,
Bengaluru, Hyderabad, and a few other cities The event was covered on various media
platforms, and there were branded kiosk at airports in some of the metro cities. The event
was attended by over 200 people including around 40 plus members of the press. It also
got a total of 138 clips across Mainline, Electronic, Online & Magazines.
Silver | ENTRY TITLE: Blenders Pride Fashion Tour 2012 | ENTRANT: Showhouse Event Management Pvt Ltd
Pride Fashion Tour, an annual event which takes place in 6 cities and encapsulates its
brand thought ‘Make the world a stylish place’.
The challenge in a highly cluttered
media environment with alcohol
beverage and several other categories
leveraging big platforms like fashion,
cricket, and product messaging with
celebrities was to create a campaign
which goes beyond just high decibel
advertising. Blenders Pride has
successfully overcome this challenge
through its flagship property Blenders
As a result of this event, Blenders Pride has redefined the standards in the category
and continues to dominate the premium admix whisky category with a share of
more than 48%. MS Blenders Pride Fashion Tour is the best reference of an on
ground sponsorships delivering maximum value to brand positioning and integrated
communications. The campaign created an experience zone in key metros helping
people up their style by walking on the ramp. A 3 city tour by Priyanka Chopra gave
fans an opportunity to meet the style diva one on one. By taking the tour to 6 major
metros of India and showcasing some of India’s top designers and models through
a duration of 50 days, the mainline campaign saw over 8 million people exposed to
Blender’s Pride Fashion Tour 2012 with an OTS of 1. The number of people exposed
was at 5 million for the same medium when the OTS was at 3. On ground activation
done across metros reached out to 25,000 people. 10 million people reached out
through the BPFT Facebook page