EMG Events executes the maiden edition of NHCQ 2013 - EventFAQs

Others dream of great accomplishments,
while 7 Sigma stays awake and achieves them.
4 May 2013, EXPERIENTIAL MARKETING 45
Silver | ENTRY TITLE: Perfect Shrimati Awards | ENTRANT: Jagran Prakashan Ltd.
new product range was in the introduction stage and needed sampling. The client wanted to
highlight new packaging and product benefits of its product, Medimix, through an interactive
campaign.
Perfect Shrimati Awards is a competition
and recognition platform for women
who manage their home perfectly and at
the same time pursue a career, hobbies,
maintain relations, etc. Dainik Jagran’s
objective was to engage more women and
so increase readership among women. The
sponsors of the event Cholayil Group was
looking to promote itself in a big way in
UP, Delhi, Punjab & Haryana. The group’s
The campaign had three phases. Phase 1, the Preliminary Round, was driven through a print
campaign where Jagran Group invited its women readers to participate following which
responses poured in from participants across 33 cities with women writing about why they
think they are the ‘Perfect Shrimati’. 15 participants from each city were shortlisted for the
finale. In Phase 2, an event was organised in each city, where shortlisted candidates faced
three rounds before judges and an audience, and 3 winners were selected. Winners received a
refrigerator, microwave oven, food processor, and Medimix gift hampers. A Medimix special
award, “Perfect Shrimati-Natural Care”, was also presented in each city. In Phase 3, award
winners celebrated Dussehra and played the role of ambassadors for Medimix, propagating the
message of natural care by burning Rawan effigies as a symbol of chemicals. More than forty
thousand entries and a good audience turnout at the ground event was evidence of the high
involvement of women readers.
EVENT PROPERTY OF THE YEAR BY A MEDIA BRAND
Gold | ENTRY TITLE: Radio Mango – Bismi “Where is Casanova”| ENTRANT: Radio Mango 91.9
(This entry is a Silver winner in the Category Activation Program of the Year by a Media Brand with on-ground connect. Please see pg. 42)
Silver | ENTRY TITLE: NDTV Food Awards | ENTRANT: Seventy EMG
In 2012, the NDTV was set to stage the third
edition of its Food Awards and was looking
for innovative ideas to increase the reach of
the property across multiple touch points.
The theme being ‘The Perfect Recipe’,
the objective was to amplify this thought
throughout the course of the event.
A range of experiences were put together and
conducted in 2 phases. In Phase One the theme was taken straight to the people of India via
Master Chef Sessions entitled “Meet the Chef”. Phase Two was the awards itself and consisted
of two categories - Jury categories and the Viewer’s Choice Award. The jury panel featured
an eclectic list of individuals deciding winners across categories including Best North Indian
Restaurant, Best Coastal Restaurant, Best Asian Restaurant, Best Dessert & Coffee Menu,
Best Bar, Best European Restaurant, Sensational Debut, All Time Favourite Restaurant, Best
Dhaba, and Kaff Special Jury Award (Best Healthy Menu). ‘The Viewer’s Choice Award’ was a
single award category where viewers decided the best foodie city in the country. The event was
well attended by representatives of large hotel chains, stand-alone restaurants, restaurateurs,
chefs, food writers, critics and bloggers, and foodies. This edition saw NDTV open the
property experience to their consumers by employing a mix of traditional and targeted media
vehicles The quality and standard of the execution of the NDTV Food Awards has made a
tremendous impact on sponsors and audiences alike so much so that sponsors are queuing up
ready to invest 25% extra for the forthcoming awards in 2013.
Bronze | ENTRY TITLE: Times Now Amazing Indians 2012 | ENTRANT: Wizcraft International Entertainment Pvt Ltd
A Times Now initiative, ‘Amazing Indians’
is about people who have risen out of the
ordinary, overcome obstacles and achieved
the unthinkable. The award ceremony was
aimed at establishing the concept of the
property in the minds of audiences and
viewers.
With ‘I’ standing for individual,
innovation, Indian, and inspiring, all
qualities that are a mark of Amazing Indians, the ‘I’ (also part of the logo unit) was taken
ahead mnemonically to represent the theme of the event. The invite was a candle placed
in the form of an ‘I’ as was the trophy. For the actual event, the set was designed to have a
large 180 degree projection to showcase stories under each category. The Award ceremony
was hosted by Kabir Bedi and Tisca Chopra. The opening act for the evening was a
musical performance by Ustad Rashid Ali Khan. The show was followed by speeches from
important dignitaries from the channel. The award ceremony saw the following categories
being awarded: Global Indians; the Unstoppable Indian; Stree Shakti; Educators of India;
Urban Crusaders;the Grass Root Soldiers; Ordinary Indians, Extra Ordinary Stories; Young
Indians, Big Achievements; the Eco Saviours; Incredible Innovators, and; Spark the Rise.
The show was attended by several cabinet ministers including L.K.Advani, Arun Jaitley,
Farooq Abdullah, Ambika Soni, Kamalnath, etc. The overwhelming response received
encouraged Times Now to further raise the bar and hold the 2nd edition of the Times Now
Amazing Indian awards in Jan 2013 which was a successful event.