2007 Annual report - Groupe M6

MANAGEMENT REPORT
6- Disappearance of children
At the end of November 2005, the representation of the major television and radio channels
signed a memorandum of understanding concerning the Amber Alert mechanism that had
been successfully experimented in the United States for a number of years. This requires
the mobilisation of maximum media power during the first 24 hours after a child has been
kidnapped, and to broadcast over as wide an area as possible information that could
lead to retrieving the child. This commitment by the Group consists in communicating
necessary information to as many people as possible, such as a description of the child
or the abductor, as well as the circumstances of the kidnap, using tickers passing at the
bottom of TV screens, interrupting programmes, or repeatedly showing photographs to
help identification.
15.2.3
Protection of viewers
M6 was the first to propose in 1989 a rating symbol system serving to specify what type of
audience the films are addressed. The CSA took on the idea to impose it on all stations in
1996. However, the commitment of M6 has not declined in this area and the Group always
ensures that none of its programmes include violence, bad language or anything else likely
to shock young audiences. In that respect, the Group also closely follows the preparation
of co-produced series, from their design to the delivery of the final episode. The dubbing
of foreign programmes is also made with the utmost care. Today, a committee of mothers
reviews all youth programmes, films, series, TV films, and music videos and passes them
on to the ratings committee, whose opinion is final in allocating programmes to one of four
categories (general public, under 10s, under 12s and under 16s).
Again this year, all channels of the M6 Group supported and broadcast the ratings campaign
proposed by the CSA. In the same spirit, M6 makes sure to get parental approval when
offering children aged 9 to 12 to take part on the set of M6 Kid programmes. The programme
offers playful, educational and monitored activities based on manual workshops, advice,
job documentaries, thereby contributing to children’s education and initiations with all
guarantees of safety.
The M6 Group is also responsible for content posted on its websites. A committee of
25 voluntary moderators supervises all community websites. It impartially checks the
relevance of contributions before making them public and amends them if necessary. It
also controls comments of an insulting, defamatory or racist nature, or representing any
incitement to violence or hate.
Lastly, M6 mobile proposes fixed price offers with unlimited calls at night and weekends
with its offer targeting 15/25 year olds. Since November 2007, members of AFOM (French
Association of Mobile Phone Operators), of which M6 mobile is a member, signed an
agreement according to which they commit to automatically propose parental control from
the time the phone line is open.
M6 GROUP - 2007 annual report
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