2007 Annual report - Groupe M6

MANAGEMENT REPORT
• The design of 700 hours of programmes a week and production of 230 hours of new
programmes a month, broadcast by close to 40 TV channels in Europe: each of these
programmes is produced and targeted to match each broadcasting media specific
requirements.
• Since 29 April 2004, M6 Boutique la Chaîne, a virtual department store on TV, broadcasts
8 hours live per day and offers 300 new products per week.
• The catalogue, of which 6 million copies are printed every year, infomercials and the
website reinforce consumers’ awareness of our products.
• The four stores expand the reach of the brand and maintain a relationship with customers
that are reluctant to distance purchasing.
HSS operations were strongly enhanced by the 2005 acquisition of the mistergooddeal.
com e-commerce website, today a leading e-commerce participant and one of the 15
most visited websites in France (Source FEVAD).
In 2007, Mistergooddeal took advantage of the opening of TV advertising to the retail
sector to consolidate its positioning as a multi-specialist online “good deal” distributor.
Overall customer awareness of the brand nearly doubled: today, 40% of French people
and two thirds of web users are aware of the brand (source TNS Sofres).
Mistergooddeal further expanded its geographic presence with an additional 12 collection
points where customers can collect their products.
Finally, L’invité des Marques (invitedesmarques.com), an event-driven and exclusive sales
website appealed to a different type of customers and therefore expand the internet
audience of the distance selling business.
Following the acquisition of Mistergooddeal in November 2005, M6 Group’s distance
selling business is now positioned in complementary markets and benefits from the
strong growth of e-commerce. Note: in 2006, online sales topped the € 19 billion mark
in France, up nearly 40% for the second year running. The number of online purchasers
was approximately 20 million, a 10% year-on-year increase. Today, one out of three French
people buy on the internet (Source Fevad).
1.4.4.5
Football Club des Girondins de Bordeaux
The wholly-owned Football Club des Girondins de Bordeaux provides M6 Group with
access to the football market, a reputation in the sports world and an opportunity to
develop an asset.
The club must be rigorously managed due to the volatility of sporting results. Within this
context, the recent results of the LFP’s (French professional football league) call for tender
for the Ligue 1 and Ligue 2 broadcasting rights made the most significant portion of the
Club’s revenues secure for four seasons, starting from the summer of 2008.
M6 GROUP - 2007 annual report
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