2007 Annual report - Groupe M6

MANAGEMENT REPORT
15.2.4
Promotion of diversity
The M6 Group, as a major media group, must represent the diversity of cultures and
origins of French society. As committed by the agreement with the CSA, under Article 9,
the channel must promote on air “the values of integration and solidarity that are those of
the Republic”.
1- Promotion of integration and solidarity values
Reflecting society and the diversity of its components, television plays a major role in
favour of integration. Thus, since June 2007, the channel has broadcast in this respect an
announcement to encourage equal opportunities.
In addition, M6 sought, in a large number of broadcasts, to provide a positive representation
of minorities. In effect, whether it is in the context of youth programme such as Zap College,
or entertainment broadcasts such as L’inventeur de l’année, chaired by Aziz Senni, or
through a magazine programme giving a better understanding of various cultures such
as 7 ans de mariage and the documentary “les multiples visages de l’Islam en France” of
Enquête Exclusive, the M6 channel continues to put forward values of tolerance, sharing
and solidarity.
2- Promotion of young talents from diverse background
With reality shows such as Loft Story and Popstars, M6 was the first channel to show
France’s intermixed population through its candidates. In 2007 again, M6 continued this
policy by presenting a large number of candidates from immigrant communities in its
broadcasts.
The M6 group extends this promotion of diversity to the realm of music, via music videos,
concerts or artist portraits on its various channels. Thus, the music channels of the Group
contribute to promoting artists, from all origins and introduce the audiences to extremely
varied types of music such as: rap music, raï (North African music), R’N’B, zouk (French
West Indies music) and reggae.
Drama is the second part of this policy. The September schedule thus shows the reality of
diversity with French series, in particular detective series such as Les Bleus, premiers pas
dans la police, which in 2007 won the best prime time series prize at the television drama
festival in La Rochelle, or also Les Suspectes.
15.3
Environmental responsibility
The Métropole Télévision Group does not structurally present a significant impact on the
environment. However, at its level, M6 is attentive to its own consumption and seeks to
take initiatives in this area, which are in recycling and in making the public at large aware of
the challenges of sustainable development.
To demonstrate its commitment, the M6 Group has adopted an approach in line with the
charter proposed by the Minister for Ecology, Jean-Louis Borloo, and deals with a number
of matters. In fact, the group has already made a summary of its CO 2 emissions and
expanded information broadcast on the environment. In partnership with the Ministry of
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