2007 Annual report - Groupe M6

MANAGEMENT REPORT
Lastly, the so-called “DTT-equipped” population represents more potential viewers today,
with 17.9 million people (source Médiamétrie), than cable and satellite (16.9 million).
In response to this extended TV offering, M6 Group has built a family of 9 powerful and
complementary channels.
Establishing this family of channels began over ten years ago with the creation of Téva,
M6 Music, Fun TV, TF6 and Série Club, the last two with the TF1 Group and the 100%
investment made in Paris Première, all of which are strong identity channels.
With the launch of W9 in 2005, already the leading DTT channel, M6 Group benefits today
from a major strength in the fast expanding free DTT market.
W9 has asserted itself in free DTT after only 2 years in existence: the leading new DTT
channel in 2007 with an audience share of 3.5% of all channels among DTT-equipped 4
year olds and over. The channel continued to grow with the roll-out of its programming and
production policy. Thus, W9 recorded the strongest increase in nationwide audience of all
channels, jumping from 0.5% in November-December 2006 to 1.3% in December 2007
among 4-plus year olds.
W9 has been the channel of 15-34 year-old people since its launch. Two months after the
start of DTT, a survey conducted by IFOP showed that W9 was the most watched channel
by young adult audiences. The channel is now broadcast on all distribution networks (DTT,
satellite, cable, DSL, 3G mobiles) to more than 30 million viewers. It will broadcast to 95%
of the French population when the analogue signal is extinguished in 2011.
The channel built the success of its programming based on the three features of “music,
action and entertainment”, on which it created uniting rendezvous for its viewers in fields as
varied as cinema, drama, humour, magazines and sport: it achieved some of its best 2007
audience ratings with programmes such as the X Men 2 movie, the Kyle XY series, The
Simpsons, UEFA Cup football matches, the Enquête d’action magazine and Nouvelle star
ça continue. Music also remains present in the channel’s editorial line with new programmes
such as la Fureur and Buzz. Today, W9 has a full mini-generalist channel profile.
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On 15 December 1986 at 7pm, Paris Première, “the top channel for Parisians” was
launched on Paris Cable’s channel 8… Among a constantly changing audiovisual industry,
Paris Première still benefits from good visibility and a strong identity.
Paris Première benefits from an extensive broadcasting network: cable, satellite, DSL,
mobile TV (3G) as well as pay DTT since 21 November 2005, with a daily two-hour
unscrambled time slot between 6.50pm and 8.50pm. Therefore, more than 30 million
viewers can now access Paris Première programmes.
Paris Première elected to be the show, debate and culture channel and as a result dedicates
a significant portion of its budget to the production or acquisition of original formats: Ca
balance à Paris, Paris Dernière, Intérieurs… Three new magazines were thus launched
in 2007: the media programme Pif Paf presented by Philippe Vandel, the vintage music
programme Do you do you Scopitone hosted by Mareva Galanter and the debate-dinner
Paris croisière. All of these three magazines registered a strong increase over programmes
M6 GROUP - 2007 annual report
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