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Genesee County Agricultural and Farmland Protection Plan

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<strong>Genesee</strong> <strong>County</strong>: <strong>Agricultural</strong> Development <strong>Plan</strong><br />

PRODUCE<br />

‣ Per capita consumption of fresh produce increased 12 percent during 1987-97.<br />

‣ During the 1989-98 period, the per capita consumption of apples dropped 10%,<br />

peaches 17% <strong>and</strong> grapes 8%.<br />

‣ Growers <strong>and</strong> shippers who provide consistent volume, packaging <strong>and</strong> grading can<br />

receive improved prices <strong>and</strong> long term buying relationships.<br />

‣ Growers can reach markets that were once not accessible in a matter of one or two<br />

days with improved technology from the field to the packing shed <strong>and</strong> transportation<br />

system.<br />

‣ The dem<strong>and</strong> for value-added, fresh cut, <strong>and</strong> ready to eat prepared foods continues to<br />

increase dramatically due to the high cost of labor <strong>and</strong> the importance of home meal<br />

replacements.<br />

‣ Consumer dem<strong>and</strong> for local, retail farmers markets <strong>and</strong> direct farmer interaction is<br />

increasing. This trend is led by the consumers desire for high quality fresh products<br />

as well as a desire to underst<strong>and</strong> how the crop was produced.<br />

REGULATIONS<br />

‣ The Food Quality <strong>Protection</strong> Act of 1996 established a strong, health-based safety<br />

st<strong>and</strong>ard for pesticide residues in all foods <strong>and</strong> has had the most profound impact on<br />

the production practices of fruits <strong>and</strong> vegetables.<br />

o A major component of this Act is the Consumer Right to Know. The<br />

Consumer Right to Know requires distribution of a brochure in grocery stores<br />

on the health effects of pesticides, how to avoid risks, <strong>and</strong> which foods have<br />

tolerances for pesticide residues based on benefits considerations.<br />

o The re-registration process with the new tolerance levels <strong>and</strong> reduction in<br />

benefits will <strong>and</strong> has reduced the number <strong>and</strong> types of pest management tools<br />

for the agricultural community.<br />

o The primary change in food safety management is the early adoption of<br />

Hazard Analysis <strong>and</strong> Critical Control Point (HACCP) planning in both fresh<br />

produce marketing <strong>and</strong> value-added processing. Despite the fact that the<br />

produce industry is not subject to m<strong>and</strong>ated HACCP planning, many<br />

institutional <strong>and</strong> large wholesale buyers have made it a requirement.<br />

Copyright©, 2001: <strong>Agricultural</strong> & Community Development Services, Inc, Columbia, MD 11

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