29.11.2014 Views

Link issue12 Final One - SCLG

Link issue12 Final One - SCLG

Link issue12 Final One - SCLG

SHOW MORE
SHOW LESS

Create successful ePaper yourself

Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.

40 Construction<br />

Schüco takes quality to new heights<br />

Nael Afieh,<br />

Director, Schuco International KG<br />

It's a very competitive world. And<br />

everyone wants to be innovative,<br />

creative and offer quality products. If<br />

you're scouting for environment-friendly<br />

and supreme quality products for the<br />

building envelope then no choice is<br />

better than the market leader Schüco<br />

International KG. But its young and<br />

energetic Director Nael Afieh says quality<br />

does not come cheap. And rightly so.<br />

The German major is known for<br />

pioneering a number of technologies in<br />

the creation of building envelopes and<br />

providing state-of-the-art quality<br />

products. The company offers, apart<br />

from the comprehensive range of value<br />

engineered facades and Skylights,<br />

products including traditional PVC-U<br />

windows, balustrades, high quality<br />

aluminium conservatories and solar<br />

systems. The company also has a range<br />

of top quality automation<br />

products which are<br />

available throughout the<br />

Middle East and North<br />

Africa region.<br />

The German-headquartered Schüco<br />

began operations in 1951 with<br />

aluminium shop fronts, windows and<br />

doors. Through integrated thinking,<br />

power of innovation and the pursuit of<br />

perfection a system of building<br />

components were soon developed.<br />

When Schüco International KG<br />

expanded in 1961, its rise to<br />

multinational company status began.<br />

And now it has strong presence in 68<br />

countries. The company retains a<br />

workforce of 4,500 employees and over<br />

12,000 partner companies. The<br />

company has also strong presence in<br />

the Middle East for the last 25 years<br />

with regional head office based in the<br />

Dubai Airport Free Zone (DAFZ).<br />

Led by a young, dynamic and<br />

creative Dubai-based Nael Afieh,<br />

Schüco International business in the<br />

Middle East has leapfrogged in the<br />

recent few years, carrying out<br />

mammoth and iconic projects such as<br />

the National Bank of Abu Dhabi<br />

headquarters, Dubai Chamber of<br />

Commerce and Industry building,<br />

Jumeirah Beach Hotel, Abu Dhabi<br />

Conference Palace, Etisalat head office<br />

and Capital Towers etc. In the region, it<br />

has wrapped up the construction of<br />

façade of Kuwait Trade<br />

Center in Kuwait,<br />

Al Fardan<br />

Center in<br />

Qatar<br />

and Al<br />

Qala<br />

Tower in Makkah and many of the Saudi<br />

Arabian projects etc. According to Nael<br />

Afieh, "Schüco has just completed one<br />

of the toughest jobs in architectural<br />

and engineering designing in Lebanon.<br />

We're working on an iconic and twisted<br />

Marina Tower in Beirut which is a real<br />

marvel of science and technology. We're<br />

also looking at other regional markets<br />

such as India and North Africa where we<br />

see a strong potential for growth in the<br />

next five to six years."<br />

"Schüco registered an impressive<br />

growth of 300 per cent in the region<br />

last year and controls over 60 per cent<br />

market share of the top-niche<br />

construction market, thanks to the<br />

company's innovative, creative and<br />

competitive products. Our products<br />

such as casement windows, sliding<br />

patio doors, balconies, canopies,<br />

balustrades and solar products alike<br />

gave fillip to the company's strong<br />

growth in the region. Apart from a<br />

variety of design options, we offer<br />

virtually<br />

maintenance-free<br />

constructions, economical and without<br />

the need for major building work – but<br />

with a maximum cost/benefit ratio and<br />

maximum living value," he added.<br />

"Our products quality is so good that<br />

they are used as high as 3,500-metre<br />

high Alpine mountains in Switzerland to<br />

the lowest point on the earth which is<br />

Dead Sea – where we recently<br />

accomplished few prestigious hotel<br />

projects. The quality products provided<br />

by Schüco can be gauged from the fact<br />

that we completed a project on the<br />

Sheikh Zayed Road some 20 years ago<br />

and we have until now, not received<br />

any complaint from the company so far.<br />

Certain projects demand quality<br />

products and that<br />

high standard<br />

w e

Hooray! Your file is uploaded and ready to be published.

Saved successfully!

Ooh no, something went wrong!