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Events Spotlight 53<br />
First Annual Middle East Logistics<br />
Awards to set benchmarks for<br />
performance excellence<br />
A toast will be raised in<br />
recognition of excellence in the<br />
field of logistics in a prestigious<br />
event that will bring together key<br />
industry players in the entire<br />
Middle East. Dubbed as the first<br />
Middle East Logistics Awards<br />
(MELA), the momentous event –<br />
organised and managed by Media<br />
<strong>One</strong> Group – is slated for<br />
November 21, 2006, in Madinat<br />
Jumeirah, Dubai, UAE.<br />
The Middle East Logistics<br />
Awards 2006 aims to foster a<br />
healthy competition among equals<br />
in the dynamic and competitive<br />
logistics industry. And there is no<br />
better way to do this than<br />
honouring the trailblazers of the<br />
industry. MELA is a brand of<br />
excellence in logistics business<br />
that puts the best above the rest.<br />
Three major accolades will be<br />
awarded – the ‘Outstanding<br />
Achievement Award’, the ‘Best<br />
Personality of the Year Award’<br />
and the ‘Outstanding Industry<br />
Sector Award’. More than thirty<br />
plum awards for different<br />
categories and industry sectors<br />
will highlight the outstanding<br />
contributors and stellar<br />
performers of the Middle East<br />
logistics industry. The exclusive<br />
world-class gala event aims to<br />
network all players in the Middle<br />
East logistics industry.<br />
The list of awards for sea<br />
transport includes the Best<br />
Seaport, the Best Container<br />
Terminal, the Best Global<br />
Container Terminal Operator, the<br />
Best Emerging Container<br />
Terminal, the Best Container<br />
Shipping Alliance, the Best Global<br />
Shipping Line and the Best<br />
Shipping Line. For air transport,<br />
awards will be given for the Best<br />
Airport, the Best Emerging<br />
Airport, the Best Air Cargo<br />
Terminal, the Best Express<br />
Operator, the Best Air Freight<br />
Alliance, the Best Air Cargo<br />
Carrier, the Best All Cargo Airline<br />
and the Best Air Charter Operator.<br />
As far as surface transport is<br />
concerned, awards for the Best<br />
Rail Operator, the Best Road<br />
Hauler, the Best Land Freight<br />
Agent and the Best Land Freight<br />
Forwarder are in the store.<br />
From the shippers, the search<br />
for the Best Exporter, the Best<br />
Importer and the Best<br />
Transhipment International Trader<br />
is on. Awards will be given to the<br />
Best Logistics Park (Air and Sea)<br />
and the Best Emerging Free Zone.<br />
Celebrating the spirit of<br />
entrepreneurship, awards will be<br />
given for Outstanding<br />
Achievement, Personality of the<br />
Year - Maritime Industry,<br />
Personality of the Year - Air Cargo<br />
Industry, Personality of the Year -<br />
Land Transport Industry and Young<br />
Achiever of the Year. Apart from<br />
all these acknowledgements,<br />
awards are there for the Best<br />
Logistics Service Provider in Sea<br />
Freight, Air Freight, Perishable<br />
Logistics and the Best 3PL. Key<br />
industry players will also be<br />
receiving awards for the Best<br />
Reefer Cargo Equipment Provider<br />
(Sea Freight), the Best Project and<br />
Special Cargo Provider, the Best<br />
Insurance Service Provider, the<br />
Best Trade Finance Bank, the Best<br />
Supply Chain Management<br />
Software Provider and the Best<br />
Logistics Education Course<br />
Provider.<br />
Less than four months to go,<br />
MELA is fast gaining momentum.<br />
MELA awardees will be<br />
determined by votes by the<br />
industry players. Votes will be<br />
based on the criteria of<br />
excellence that the industry is<br />
always looking for. Forms for the<br />
vote will be made available soon<br />
in all leading newspapers and<br />
trade and business magazines as<br />
well as on the website<br />
www.mela.ae.<br />
Supply Chain & Logistics Group | www.sclgme.org