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Link issue12 Final One - SCLG

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50<br />

Academia<br />

John Mee, M.D.<br />

Supply Chain Centre of Excellence<br />

A Blended Learning Approach<br />

In the fast-paced era of globalisation, skills and<br />

qualifications of supply chain professionals are continuously<br />

challenged as more new factors within the chain take lead<br />

roles. Managing Director John Mee of the Irish based Supply<br />

Chain Centre of Excellence tells The LINK how ‘blended’<br />

learning, a different learning method that can help<br />

professionals better manage supply chain changes.<br />

John Mee, M.D.<br />

Supply Chain Centre of Excellence<br />

Can you briefly assess SCM in Dubai?<br />

What aspect needs more focus here?<br />

The focus as always needs to be on<br />

some of the less visible, but<br />

nonetheless important aspects of SCM.<br />

I would suggest that the role of IT and<br />

the approach to forecasting and<br />

inventory management are salient<br />

here. The reasons I would offer are as<br />

follows: The location of Dubai as a<br />

gateway between East/West<br />

necessitates connectivity between<br />

these two geographical extremes, and<br />

this is the role of IT in SCM – to<br />

connect.<br />

Inventory has the prospect of being<br />

stock-piled in the gateway centre of<br />

Dubai as a result of attempting to<br />

match supply and demand along the<br />

East/West corridor. This could create<br />

an unnecessary strain on the working<br />

capital requirements of companies.<br />

Pre-emptive work here i.e. forecasting,<br />

would at least reduce the reliance<br />

upon chance in aligning demand and<br />

supply along the East/West, West/East<br />

corridor.<br />

What exactly is ‘blended’ learning?<br />

Employing a ‘blended’ learning is an<br />

academic format which allows the<br />

individual to learn and access materials<br />

at a time which is convenient to<br />

professionals, irrespective of their<br />

current location. The ‘blend’ is<br />

achieved by being assigned a personal<br />

coach whose responsibility is to be in<br />

regular contact with students as they<br />

are mentored as well as their progress<br />

at all times. Essentially blended<br />

learning is an amalgamation of<br />

synchronous (real time and personal)<br />

and asynchronous (elapsed time and<br />

impersonal) communication via the<br />

learning medium.<br />

How does this work?<br />

The learning medium is actually built<br />

around a virtual company packed in<br />

CDs. The actual learning offer is<br />

designed to deliver the learning in<br />

small, manageable units, with easy<br />

access to support from specialist tutors.<br />

Learners can apply the principles<br />

learned instantly in their day to day<br />

work.<br />

All throughout the learning process,<br />

students are appointed to a position<br />

within a fictitious company to perform<br />

the tasks required of that position to<br />

demonstrate the necessary<br />

competence for the qualification.<br />

How is the assessment process<br />

applied?<br />

Based on submission of tasks and<br />

written responses to these tasks,<br />

students will have amassed a complete<br />

portfolio of evidence of their<br />

competencies for final assessment.<br />

This will lead to the award of the<br />

appropriate qualification. The process<br />

achieves two things as it establishes<br />

the knowledge of the individual, and<br />

the ability to apply that knowledge in a<br />

practical manner.<br />

Are certificates and diplomas enough?<br />

In Dubai the learning needs to be<br />

formalised and ideally, recognised<br />

globally. I would suggest that<br />

ultimately there will be a requirement<br />

for higher levels of qualification<br />

programmes perhaps at Master level.<br />

Programmes that are positioned at<br />

Certificate and Diploma levels are vital<br />

“gateway programmes” to establish a<br />

reasonable level of acumen in the<br />

discipline but perhaps are missing the<br />

necessary depth and breadth to<br />

develop “the managers of tomorrow”<br />

at senior organizational levels that will<br />

be responsible for strategic planning.<br />

I believe that a full time senior<br />

executive programme at a Master level<br />

has tremendous merit in Dubai. It<br />

would allow Dubai a greater degree of<br />

self-reliance than at present, and<br />

actually support the desire for inward<br />

foreign investment by having an<br />

educated indigenous workforce readily<br />

available for foreign companies<br />

locating to the region. Ultimately<br />

Dubai will need to become selfsufficient<br />

in terms of senior managerial<br />

positions to maintain a cost base that<br />

compares favorably with evolving low<br />

cost countries such as China. This can<br />

be achieved by upskilling the<br />

indigenous labour pool and negating a<br />

reliance on the more costly Western<br />

expertise option. Such a move will<br />

protect the direct supply chain costs<br />

that Dubai itself can influence along<br />

the supply continuum.<br />

Supply Chain & Logistics Group | www.sclgme.org

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