SPRING 2012

THE DISTRIBUTOR’S LINK 145
THE CUSTOMER IS NUMBER ONE
By Kim Guerrette, VP Sales/ Quality Coordinator
Even before the days of ISO9001 and AS9100,
Crescent’s philosophy was always to service our
customers to the best of our ability. The old adage of
“You can’t make all the people happy all of the time”
certainly holds true but we like to think that we make
most of them happy most of the time. In our ever
expanding attempt to keep that number growing, we
have and are implementing changes on a continual
basis. So, you ask, what have we done for your lately
And the answer……
Crescent Launches A New Website
In March 2012, Crescent launched our new website.
Please visit www.crescentmanufacturing.com and see
our whole new look. We really wanted to emphasize our
pride in being able to say “Proudly Made in the U.S.A”.
We want our customers to be reassured that the quality
products they have become accustomed to continue to
be manufactured at our world headquarters here in
beautiful downtown Burlington, CT. We are a patriotic
group and the red, white, and blue means something to
us. Besides our new look we have changed the format
to be more user friendly for quick access to the
information you are looking for. Crescent’s available
inventory is broken down for fast reference and is
updated weekly. Don’t forget our Stocking Program
where we keep “off the shelf” availability on an extensive
list of MS parts for your convenience. Other information
includes various reference charts, a full list of all AN,
MS, and NAS part numbers presently being
manufactured by Crescent, and other product
information.
“A Howdy Do” From Crescent
Another new addition to the website is a smile and
a handshake from our International Sales division to
distributors around the world. You might not be able to
find Burlington, CT on most maps but that hasn’t
stopped us from inviting new customers to experience
what we have to offer. Our international base keeps
growing and we wanted to offer a “Hello” and an
invitation to visit us in their language. As new countries
join us we are thrilled to have their flags join ours in a
global initiative to provide quality fasteners to the world.
Crescent Manufacturing
700 George Washington Turnpike Burlington, CT 06013
Tel: 1-860-673-2591 Fax: 1- 860-673-5973
Email: sales@crescentmanufacturing.com
www.crescentmanufacturing.com
Sales Force Expansion
Crescent likes to make ourselves available to our
customers on a face to face basis as often as we can.
We continue to do this by participating in various regional
table talks and the National Industrial Fastener Show in
Las Vegas each year. We also travel to meet with
customers across the country usually with our Outside
Sales Reps. New to Crescent is Robbie Gilcrist of
Capital Marketing located in High Point, NC, representing
us in North & South Carolina, and Virginia. Also, Todd
Walters located in Lincoln, NE, representing Crescent in
Colorado, Kansas, Missouri, and Nebraska. Please visit
our new website for the full listing of our Outside Sales
Reps with contact information if you would like them to
pay a visit. In addition to standard sales calls, Crescent
offers what we refer to as “Lunch & Learn” sessions
where we will come in and meet with your staff to
educate them in Crescent’s capabilities and products
over lunch. Just give our sales staff or our Rep in your
area a call if you would be interested in a visit.
We would love to say “howdy do” to our fellow
patriots as well.
Process Improvements
Crescent has expanded our workforce to increase
our productivity. We have conducted time studies to
better determine our quoted deliveries. We have
expanded our outside processing vendor base to
improve turn around. All in our effort to better service
our customers. Our magic wand is out for repair but
slowly these changes are making us able to provide
more accurate information and respond to the needs of
our customers. Crescent still offers paid expedite
services to meet specified quick deliveries but our goal
is to be able to fill your orders within the acknowledged
lead-time. Crescent wants to extend our “THANKS” for
your patience and for you to know that we have not been
“Happy” either with our many late deliveries. No
complaint ever falls on deaf ears and improvements are
being made.
Well, that about sums it up for now. Our goal –
happy customers all the time. We’ll keep trying and
hope to hear from you soon. Thanks to you all for your
continued support!