An Introduction to How to Execute & measure successful Email ...
An Introduction to How to Execute & measure successful Email ...
An Introduction to How to Execute & measure successful Email ...
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<strong>An</strong> introduction <strong>to</strong> emAil mArketing<br />
dedicated emails, or also known as stand-alone emails, contain information about only<br />
one offer. For instance, you can be notifying your target Maudience about a new whitepaper<br />
you have released or invite them <strong>to</strong> attend an event that you are hosting.<br />
dedicated emails help you set up the context <strong>to</strong><br />
introduce the main call-<strong>to</strong>-action. In this sense,<br />
they are similar <strong>to</strong> landing pages.<br />
dedicated sends are generally used <strong>to</strong> reach out<br />
<strong>to</strong> your entire email database, a practice that is<br />
not necessarily efficient in optimizing conversions<br />
and minimizing unsubscribes.<br />
While there are instances when all of your subscribers should be notified about a specific<br />
marketing campaign, such as a timely new offer or an upcoming event, in most cases<br />
you would want <strong>to</strong> segment heavily based on your subscribers’ different behaviors and<br />
interests. more on that, in the Lead Nurturing section of this chapter!<br />
dEdIcAtEd EmAIl
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