An Introduction to How to Execute & measure successful Email ...

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8 CHAPTER 1 Share This Ebook! www.Hubspot.com An introduction to emAil mArketing 5 EMAIL MARKETING CHALLENGES & SOLUTIONS
9 Share This Ebook! www.Hubspot.com An introduction to emAil mArketing Email marketing is a powerful channel but also one that presents many questions and difficulties. In their 2012 Email marketing benchmark, marketingsherpa surveyed 2,735 companies and asked them to rank the significance of 12 common email marketing challenges. In this chapter, we will focus on the top five challenges and suggest some ideas through which you can address these issues. 1 Improving deliverability 3 Integrating email data with other data systems 2 growing & retaining subscribers Achieving measurable roI 5 4 using email for funnel optimization
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