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<strong>Reply</strong> Annual Financial Report 2010<br />

Application Management<br />

CFO Services<br />

<strong>Reply</strong> has designed an application management<br />

model characterised by:<br />

a modular approach which allows the client to<br />

purchase single components of the service (e.g.<br />

application maintenance only, operational support<br />

only) or structured groups of services;<br />

a flexible, user-friendly model which aims to<br />

integrate <strong>Reply</strong>’s services with the client’s existing<br />

processes in the best possible way, by adapting it to<br />

suit the client’s specific requirements.<br />

Business Process Outsourcing<br />

<strong>Reply</strong> supplies specialised BPO services in three<br />

fields of expertise:<br />

Finance & Administration - management of<br />

accounting processes, drafting of financial<br />

statements and consolidated balance sheets,<br />

management of tax obligations, digitisation of the<br />

accounting documents and relative filing.<br />

Human Resources - training, ECM, career profiles,<br />

corporate knowledge, management analysis tools.<br />

Pharmaceutical - management and control of<br />

pharmaceutical expenditure.<br />

The need to use complex tools for reporting and<br />

simulation purposes in order to rapidly receive<br />

adequate information on the company’s progress<br />

and capacity to create value are forcing the CFO to<br />

radically change role.<br />

Within its Business Performance Management services,<br />

<strong>Reply</strong> has designed specific products providing<br />

support to CFOs, who are increasingly finding<br />

themselves having to come to terms with topics and<br />

tasks previously the responsibility of CEOs:<br />

Definition of the corporate control model;<br />

Strategic planning and budgeting;<br />

Drafting of the consolidated balance sheet;<br />

IPO Support.<br />

30

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